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Empowering Intelligent Business Decisions
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Engagious Podcast: Brian Kurtz, Self-proclaimed “Serial Direct Marketer”
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I’ve had the pleasure of getting to know Brian Kurtz, a long-time friend and colleague of my business partner Rich Thau, through his Titans Mastermind events. Always dedicated to bringing amazing value to his audience, I knew Brian would do the same for listeners of this podcast and he did not disappoint!
Engagious Podcast: Jamie Mustard on the “Science of Obviousness”
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Here’s the deal…I’m a TED-head! I was fortunate to attend the TED Conference a few years ago and I never miss the amazing TEDxPortland. When I heard TEDxPortland was putting on its first Salon Talks, I was in!
Engagious Podcast: Greg Weinstein, Audience Engagement Veteran
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When I learned one of Brian Izenson’s former college roommates is a media veteran with a resume that includes writing, directing, and producing, I knew this conversation was meant to be. Greg Weinstein’s career has spanned the media landscape having worked with major traditional, streaming, and OTT outlets such as A&E, MTV, Univision, YouTube, Hulu, and Netflix. It was fun digging into his background and Greg shared some great insights.
The Super Bowl of Advertising starts NOW — #RateTheAds
$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]
The State of the Union gets put under the Microscope
Last night’s State of the Union Address was the #Superbowl of the political world and we had multiple teams on the ground with voters (Republicans, Independents, Democrats) to rate their opinions on what they heard. With our technology in their hands, these groups watched and rated the President’s speech- and […]
Super Bowl Ads: Fails and Flops
We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]
CES 2018 Top 5 Things (according to us)!
A few of the Dialsmith team members were just out in Las Vegas for CES (the Consumer Electronics Show) and we wanted to share our highlights. (co-authored by guest blogger and networker-on-the-move, Leigh Ferreira) CES calls it the global stage for innovation on their website and while we don’t yet […]
Cyber Week: How Retailers Use Behavioral Science (to Influence Your Spending Decisions)
Black Friday. Cyber Monday. That’s right, holiday shopping season is upon us. Retailers have one objective this cyber week—to get you to spend as much money in their retail/online stores as possible. To achieve this objective, retailers use behavioral science, or the study of human behavior, to influence your spending […]
The 3 Rules for Brilliant Marketing of Boring Products
Every marketer—every one of us—has been in the position of coming up with something interesting to say about something boring. Really, really, boring. The trick is marketing the story: How does the product fit into a more universal experience? Find something real, relatable, and hopefully, something entertaining. We hereby offer […]
