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Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own business coaching practice, using his real-world experiences to help other founders navigate building and growing their own businesses.

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Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research. 

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We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Chris Clegg, President of Portland Marketing Analytics. Chris and I covered several interesting topics including what we learned in The Research Summit, what new innovations got our attention, and the value of The Research Summit and CES for those of us in the market research field.

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We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we corralled Phil Ahad, Chief Digital Officer at Toluna for a short chat about his experiences at CES and what he and his team at Toluna are focused on at the show.

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We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Steve Koenig, vice president of research at the Consumer Technology Association. Steve covers some of the highlights from this year’s CES including some of the hottest tech in the areas of intelligence, connected technologies, flying cars and more. 

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Recorded live from the Insights Association Corporate Researchers Conference, we spoke with Bessam Mustafa, Director of Fan Insights for the Toronto Blue Jays. Over the past two seasons, Bessam has taken charge of building out the consumer insights function for the Blue Jays with a focus on understanding what makes fans tick as customers, and what are the things that can be done to bring fans both inside and outside the ballpark. 

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Recorded live from the Insights Association Corporate Researchers Conference, we chatted with Menaka Gopinath, President of Ipsos’ Social Media Exchange (SMX) practice. I was excited to talk with Menaka about the work her team is doing to leverage social communities and intelligence to affect business growth. 

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Recorded live from the Insights Association Corporate Researchers Conference, we talked with Curtiss Cobb, Director of Research Demography and Survey Science at Facebook. Curtiss and his team of research methodologists are tasks with finding answers to the tough questions spanning across the company and across the globe.

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Recorded live from the Insights Association Corporate Researchers Conference, we talked with Randal Ries, principal with IBM’s market development and insights group. Randal is primarily focused on IBM’s internal communications and understanding the “voice of the employee.” In our interview, Randal and I discuss the work he does to help IBM better engage with their employees and understand their how to best communicate with them, not only in the US but globally as well. We also discuss Randal’s CRC presentation on the topic of Net Promoter Score (NPS) and its application as a way to measure employee sentiment.

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Recorded live from the Insights Association Corporate Researchers Conference, we talk with Renata Policicio, Vice President of Research and Insights for ESPN. Renata co-presented a valuable and informative session here at CRC on the topic of Harnessing the Power of Storytelling for Sports. I was excited to chat with Renata about the research she does at ESPN and how that correlates to crafting stories that engage sports fans.