Taking care of his team and doing great work for his clients has been a winning formula now for a decade: ten years of helping clients find out what works and what doesn’t, to make them and their work more successful. For Dialsmith founder and CEO David Paull, the important […]
Archive by Author
Mario Carrasco – ThinkNow | Ep. 18
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In this episode, I chat with Mario Carrasco. Mario is the co-founder and principal of ThinkNow, an award-winning, technology-driven, cultural insights agency who focus is to help companies and government agencies better understand the cultural drivers that influence consumer decisions. Mario’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is not only evident in his six-year tenure at ThinkNow but also in his contributions to the Hispanic Millennial Project and We Are GenZ studies.
Brett Townsend – Electrolux | Ep. 17
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In this Episode recorded live from the floor of CRC, I talk with Brett Townsend, Head of North American Insights for Electrolux. Brett and I dive into the topic he discussed in his keynote at CRC, namely, “Key ways that we, as an industry, can be better at delivering the true insights that companies need to be successful.”
Adrian Amrine – Grubhub | Ep. 16
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In this Episode recorded live from the floor of CRC, I talk with Adrian Amrine, Lead Qualitative Researcher at Grubhub. It’s a great conversation where we dive into the unique challenges of the online food ordering and delivery market, and how she and her small but “scrappy” research team plays a critical role in helping Grubhub stay ahead of the curve.
Bryan Gildenberg – Kantar Consulting | Ep. 15
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On this “instant classic” episode of Audible Insights, we welcome Bryan Gildenberg, chief knowledge office at Kantar Consulting.
Engagious Podcast: Priscilla McKinney, Little Bird Marketing
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On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.
Anne Beall – Beall Research, NEXT 2019 | Ep.12
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Exploring how emotions lead to purchasing, repurchasing, and brand advocacy
Book Review: The 10 Stories Great Leaders Tell by Paul Smith
It’s not often that I pick up a book and am instantly impressed by the book itself (before even reading the first page). The 10 Stories Great Leaders Tell, from bestselling author Paul Smith, did just that for me. When you take this book in your hands you know you’re in for something unique.
Engagious Podcast: Lonnie Mayne, Positive Power & Red Shoes Living
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What can a pair of red shoes teach us about running a business and delighting customers? Quite a lot, actually. I had the pleasure of hearing a keynote by Lonnie Mayne, founder of Red Shoes Living. RSL is a consultancy build around Lonnie’s five pillars for standing out for the positive in everything we do. Following that keynote, and in advance of his book launch, Lonnie and I sat down to discuss the Red Shoes Living framework and how to start applying it to your life and business right away.
B2B Marketing vs Consumer Marketing
How is marketing to B2B different than marketing to consumers? B2B marketing is more complicated than consumer marketing because of three key differences…
