In a recent paper, marketing professors from Wharton and Boston College looked at the positive response consumers have to imaginative names, even if they are not particularly descriptive. Very interesting! via [Seth’s Blog]
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Place My Product, Please
CBS Chairman Les Moonves recently discussed how he sees a significant increase in television product placements on the horizon. He references selling rights to everything from the brand of car driven that to the brand of orange juice characters drink. Interestingly, it wasn’t long ago that product brand names were […]
From W to XYZ
Calling it ‘Project XYZ,’ Forbes reports that Starwood Hotels & Resorts plans to launch “a new line of lower-priced hotels based on its upscale W Hotel chain…” Luxist likens the “cheaper but still cool” idea to brands such as Target, Mini Cooper and JetBlue. For anyone who has stayed at […]
Answers.com
Many of you may already know about this, but I just recently discovered Answers.com by clicking the “definition” link in the upper right of Google’s results page. This is a beautifully simple site that provides what they call “snapshots” of information on over a million words, topics, etc. On one […]
Hey Kids, Here Comes the Pitch (IV)
Dan Jaffe of the Association of National Advertisers believes research is showing that advertising may not be the primary culprit in the increasing childhood obesity problem. For those interested in advertising, Dan Jaffe’s blog seems like a great one to keep up with. Very interesting. via [Adrants]
Party Like It’s (insert year here)
I don’t know quite what to make of this except it makes my head hurt a bit to think about it and I’m pretty sure it’s a really cool idea. A student at MIT is hosting a time traveler party on a specific date at a specific location. The location […]
Sleep, Work, Watch TV
AdAge reports on how the average American spends their time each day. The top three – sleeping, working and watching TV. Here’s a chart and the full article (free subscription required). via [TV Squad]
Double Huh?
Just made my post-lunch pilgrimage to Starbucks for some refueling and encountered two oddities. First, they were prominently displaying a new plastic beverage bottle with an attached screw-on cap. Printed on the accompanying tag was, "Not intended for hot liquid." Do they mean like…I don’t know…coffee? Huh? Second, my horoscope […]
Make a Decision Already!
Lifehacker points to an academic paper by a professor at the University of Baltimore on the science behind, and dos/don’ts of, leadership decision making. There’s something in there for all of us, I’d say.
Turn Respondents into Audience Members
Brand Autopsy points to a strategic planning, branding and communications consultancy called Just Ask a Woman that has a very interesting twist on the traditional focus group. They create a talk show environment populated with “audience members” (rather than respondents). This shift of perspective seems like it could lead to […]
