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Engagious Podcast: Lara Giese, Applying Storytelling and Audience Engagement Techniques in the Courtroom

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The art and science of influence and persuasion is on no greater display than in a courtroom. So how can we take techniques used there and apply them to sales, marketing, and business communications? By learning from an expert trial consultant and jury researcher such as my guest for this episode, Dr. Lara Giese. In addition to being a licensed psychologist, Dr. Giese has worked as a litigation consultant and researcher on hundreds of high-profile and high-value court cases for 20+ years.

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Podcast: Great Takes from CRC Part 2, AARP Research Findings and Universal Brain Truths

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In this second of three Great Takes from CRC episodes, I share an interesting discussion I had with Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP.

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Tom Hoffman NASA InSight Lander_Mars

Engagious Podcast: NASA’s Tom Hoffman, Lessons from the Mars InSight Lander Project

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It’s not every day that you get to chat with the NASA project manager on a mission to Mars, but today is that day! My guest Tom Hoffman is the project manager at the Jet Propulsion Laboratory for NASA’s InSight Mission to Mars. InSight will be landing on November 26th, 2018. It’s primary mission is to do a “check-up” on the health of Mars for the very first time. Tom and I discuss the tech and planning that went into this first-of-its-kind mission and how a project of this magnitude and complexity is managed and executed.

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Two people shaking hands

Ethics is Good Business

(Originally posted on the Engagious Blog.)   Good Ethics is Good Business: Jonathan Haidt at BSPA Every year behavioral psychology’s best and brightest (and those who aspire to be) gather at the Behavioral Science & Policy Association (BSPA) conference to drop knowledge, meet people, and learn new things. This year’s […]

Opponent messaging challenges comic

If you can’t make your opponent’s point, you don’t truly grasp the issue

(Originally posted on the Engagious Blog.)   @seanbland reminds us about the flaw of “False-consensus bias” – the assumption that other people are like us: that what we are, what we like, the ideas we cherish, are “normal.” (Well, duh.) We surround ourselves with people like us, watch shows that […]

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Top Ten Hanging

How to Hire a Messaging Agency: Top 10 List

(Originally posted on the Engagious Blog.)   As the Manager of a Marketing team, I’m responsible for hiring outside agencies for customer insights research and messaging. No matter how many times I do this, choosing an agency is never easy. The stakes are high and it’s crucial to make the […]

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Giving Outside of the Giving Season

Here at Dialsmith, we’re as guilty as anyone of getting caught up in the business of our business.  So every once in a while, we need to remind ourselves that there’s important work being done outside of our focus area. That’s why every September, Dialsmith gets involved in supporting the […]

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Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop Part 2

9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To see how Axios […]

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