More data to support the fact that people’s media-consumption is becoming more and more splintered. Television ad premiums will certainly continue to be challenged if the audience’s attention is that diverted, further justifying advertiser’s intent to move ad dollars from television to other media outlets.

As a follow-up to this post, here’s a good article on where the industry sees this going.

In this post we referenced how, partially due to the proliferation of DVRs (digital video recorders), more advertisers are moving parts of their advertising dollars to media outlets other than television. Today, Lost Remote links to an article about a study that suggests 96% of DVR viewers stick through commercial […]

Heath over at FC Now offers a partial transcript of a panel discussion from Ad:Tech discussing the future of advertising and the issues facing television, print and online venues. Panel members were: John Battelle, visiting professor at UC-Berkeley Michael Tchong, founder of Trendscape Lenny Baker, CFA for Saloman Smith Barney/Citigroup […]

So, I’m reading an article about how online advertising hit a Q1 record in 2004 at $2.3B, which lead me to another article about how Yahoo! feels that its “long, slow effort to educate major advertisers about Internet advertising and to get them to change their spending habits [from television […]