Dialsmith proudly provided Perception Analyzer services to help PSU’s Advertising Campaigns class take the win in a national ad campaign for the National Highway Traffic Safety Administration (NHTSA) under the Department of Transportation (DOT). Conducting a focus group at the Dialsmith offices PSU tested various campaign ideas with parents of […]
CNN conducts Perception Analyzer dial test of the 2011
State of the Union Speech
CNN, in conjunction with Michael Maslansky, conducted a test of the 2011 State of the Union speech using the Perception Analyzer by Dialsmith. See the results Read the opinion Learn more
Perception Analyzer by Dialsmith helps evaluate 2011 State of the Union speech
Democracy Corps and Greenberg Quinlan Rosner Research used the Perception Analyzer by Dialsmith to help evaluate President Obama’s 2011 State of the Union speech. Overview Summary of results Scorecard
Dialsmith Year One – a look back (and forward)
It’s been a year since we started Dialsmith and this seems like a good time to reflect, share some of what we’ve learned, and thank those who have helped make it happen. After years of working in cubes and private offices we made the decision to have Dialsmith be an […]
The Radio Zoo – Time for something new
The lions and tigers and that kind of stuff They have up here now are not quite good enough. You see things like these in just any old zoo. They’re awfully old-fashioned. I want something new! pic moggierocket Flikr Lions and Tigers and that kind of stuff. As […]
Dialsmith opens European office in London, UK
Dialsmith proudly welcomes Chris Boniface as Client Relations Manager, Europe, to head our new UK office. Chris will spearhead our efforts to better serve European clients with a base of operations in London. Dialsmith’s office is in the area of Old Bailey in St. Paul’s, a great hub […]
ESPN releases results from 3D TV study
ESPN has released results from a study on consumer interest in, enjoyment of, and recall from 3D televison viewing. In conjunction with Dialsmith clients Duane Varan and Disney Research Lab in Austin, TX, various methodologies we used in this study, including the Perception Analyzer. “The results from this comprehensive research […]
Perception Analyzer dials used in Rhode Island gubernatorial debate
Following on the success of CNN’s use of the Perception Analyzer for the 2008 presidential debates and 2010 State of the Union speech, Drs. Rita Kirk and Dan Schill bring Dialsmith’s Perception Analyzer dials to Rhode Island College for the gubernatorial debate to air on NBC 10. Carefully screened audience […]
Thing 1 and Thing 2 visit the Logo Zoo
Photo by: M.I.S.S.Y. from Flikr “But if I ran the zoo,” Said young Gerald McGrew, “I’d make a few changes. That’s just what I’d do….” Changes. “I’d make […]
Young Gerald McGrew has a First Impression about you!
Photo by: bredgur from Flickr “It’s a pretty good zoo,” Said young Gerald McGrew, “And the fellow who runs it Seems proud of it, too.” Zoo Keeper First Impressions: Young Gerald McGrew gets his first impression of the zoo from the “fellow who runs it” and “Seems […]
