Moderating to Maximize Insights and Mitigate Common Pitfalls. Pulling off an effective focus group that gets you the type of insights you’re looking for, is hard work. You have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a […]
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ABOUT DIALSMITH
Dialsmith are the creators of the Perception Analyzer dial technology for moment-to-moment audience feedback. Our team leverages online and in-person dial testing to deliver hybrid qual/quant services.
ABOUT LILLIAN LABS
Lillian Labs is our in-house qualitative research team. Our team specializes in product marketing, strategic messaging and brand storytelling with deep experience in everything from media and entertainment to CPG, software to SaaS, from healthcare to financial services, and more.
