I had an interesting conversation with a coworker this morning about ways to differentiate oneself during presentations by not giving the same old text-heavy PowerPoint presentation that most people fall back on. What we started wondering was, what would one do if they were told no PowerPoint was allowed in […]
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Coke’s Experiential Experiment
Experience Economy Evangelist points to a Business Week article that profile’s Coca-Cola Co’s new hang-out called Coke Red Lounge. It’s an environment where consumers can experience music, movies, videos and all things Coke. Interesting stat in the article is that due to media fragmentation and the proliferation of DVR’s (like […]
Gen Y Blog
If you or your clients market to Generation Y, a blog called Ypulse will no doubt be a valuable source of information. Check it out. via Micro Persuasion
Email Wars
Hotmail has now jumped on the mega-storage bandwagon, lead by GMail (1 GB free) and followed by Yahoo! Email (100 MB free), and is offering 250 MB of storage to its free email users (and matching the Yahoo! offering of 2 GB for $20/month). However, Hotmail and Yahoo! Email’s free […]
Customer Experience – Ritz Style
Great post over at 800CEOREAD Blog about a recent stay at the Ritz-Carlton Orlando. Stories like this always make me ask myself if my company does all it can to either make the customer experience flawless or make-up for it big time when it’s not. Ritz-Carlton is famous for this […]
DVR Study Yields Good News for Advertisers
As a follow-up to this post I refer you to this article in The Hollywood Reporter regarding results of a new TV viewership study that includes data on DVR viewing habits. Key stats: DVR penetration is expected to be “6% of domestic TV households by year’s end” “…after TV watchers […]
Hey Kids, Here Comes the Pitch
As a follow-up to this post I refer you to this article in the June 28, 2004 issue of Time magazine (p. 52 of the print version) in which video games, online games, web sites and products that market and advertise to kids are profiled. One of the online games […]
“Brandtailing”
Interesting article in the June 2004 issue of Business 2.0 (page 78 of the print version – subscription required to read online) about a strategy used by advertising agency Zimmerman & Partners which they call “brandtailing.” The concept is to first uncover the underlying reasons why people don’t buy (at […]
Try It…You’ll Like It
Peter Davidson links to an article that describes a why-didn’t-I-think-of-that idea by HP to offer hotel guests the opportunity to check-out digital cameras during their stay and print photos on-site to take home with them. While probably not the first time something like this has been done, it is truly […]
Advertising in Video Games?
While it does not provide much in the way of specifics (though I’m sure there will be much more about this in the coming months), this Reuters article highlights Viacom’s interest in advertising in video games. I’m not a gamer and don’t really know how much, if any, of this […]
