Everything costs more. From travel to facility fees to recruiting. At the same time, research budgets are stagnant. The result? Those of us in field research are feeling the squeeze. So, how do you still deliver the first-class results your clients want and expect while keeping costs under control?
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The Do’s and Don’ts of Testing Online Content
Far too many content creators assume they know how their audience will react without ever even questioning what they think they know, and unfortunately, most of them are wrong. So, the fact that you’re thinking about how to test your content means you’re on the right track. But now what?
Online Trial Research: Why Privacy and Security Can’t Be an Afterthought
How to Ensure Project Security for Online Litigation Research One thing that’s clear from our work with jury research consultants over the years: Privacy and confidentiality for their studies is paramount. We do our fair share of litigation research at Dialsmith. Historically, it’s been in-person, but recently, more and more, […]
10 Types of Online Studies We’ve Done Post-COVID
In the post-COVID world, research hasn’t stopped, but it has changed profoundly. Week-by-week, we’ve be expanding the playbook on online qual…
Mock Jury and Trial Research in the New Normal of Virtual Research
Yes, in the new normal of social distancing and stay-at-home orders, courts are postponing hearings and trials, or moving them online. And many courthouses are currently empty. But the case load for litigators and the need for trial research hasn’t disappeared. Lawyers and their clients still need trial research, and […]
Moment-to-Moment Cheat Sheet: Online Research vs In-Person Research
Online research has become the mode of choice for many brands and content producers due, in no small part, to the modest relative cost and faster turnaround. Moment-to-moment research (aka dial testing) has traditionally been conducted in-person, the use of online moment-to-moment is becoming much more prevalent. So, how do […]
