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Tag Archives: Media Research

The Skinny on Microsoft Video Pulse

Image courtesy of WinBeta. Lenny Murphy’s recent GreenBook article on Microsoft’s entry into the moment-to-moment data collection game, via their Video Pulse product, is a good read and I admit it’s cool technology. As Dialsmith’s founder and CEO, and someone who’s worked to evolve and refine moment-to-moment tools and methods for more […]

Netflix’s Dave Decelle’s Quest to Capture Moments of Truth
(Hey, that’s our quest too!)

  Just listened to this recent podcast from The Market Research Event Blog featuring Netflix’s Director of Consumer Insights Dave Decelle in which Decelle explains why his Consumer Insights team has foregone traditional recall-based research methods for those that are aimed at capturing “Moments of Truth.” Here at Dialsmith, we […]


Vision Critical’s Aaron Paquette “raises the curtain” on entertainment research, online dial testing and more

  If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s […]