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Tag Archives: Media Research

The Super Bowl of Advertising starts NOW — #RateTheAds

$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]

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Aaron Paquette

Straight Talk about Storytelling: Q&A with Media Research Veteran Aaron Paquette

In this next installment of our popular storytelling series, we talk with media and entertainment research veteran Aaron Paquette. Through his career at CBS, Sony, OTX, Nielsen and Vision Critical, Aaron has a great eye for how to tell a story that will get buyers’ and viewers’ attention. Q: How […]

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The Skinny on Microsoft Video Pulse

Image courtesy of WinBeta. Lenny Murphy’s recent GreenBook article on Microsoft’s entry into the moment-to-moment data collection game, via their Video Pulse product, is a good read and I admit it’s cool technology. As Dialsmith’s founder and CEO, and someone who’s worked to evolve and refine moment-to-moment tools and methods for more […]

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finding the story in your market research data

[From the Vision Critical Blog] How to find the story in your data

Some solid insights and guidance from Vision Critical’s Ray Poynter in this storytelling blog post where he provides useful tips for pulling good stories out of your market research data. One tip that really struck a chord… “Tip # 6 FACILITATE ACTION.” This one resonates with feedback we hear from our research consulting […]

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Netflix’s Dave Decelle’s Quest to Capture Moments of Truth
(Hey, that’s our quest too!)

  Just listened to this recent podcast from The Market Research Event Blog featuring Netflix’s Director of Consumer Insights Dave Decelle in which Decelle explains why his Consumer Insights team has foregone traditional recall-based research methods for those that are aimed at capturing “Moments of Truth.” Here at Dialsmith, we […]

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(Hey, that’s our quest too!)
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slidermetrix

Slidermetrix Presents… Holiday Commercial Faceoff: Funny vs. Feel-good

Last week, CinemaBlend, an entertainment site that reports on movies, television, video games, and pop culture, posted 7 Great Holiday Commercials You Need to Watch Right Now. We watched them. We loved them. We laughed. We cried. Well, I wasn’t crying (I think maybe I just got something in my […]

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dials

Is TV pilot testing ready for the masses?

The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form.  It’s an exciting yet nerve wracking time of the year for media executives and researchers […]

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Paquette

Vision Critical’s Aaron Paquette “raises the curtain” on entertainment research, online dial testing and more

  If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s […]

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