(Originally posted on the Engagious Blog.) Because everyone else is doing it Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything. Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does […]
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Texas Governor Debate & Focus Groups – #TXGovDebate
The political season of 2018 is in full swing and tensions were running high at the Texas Gubernatorial Debate this evening. For tonight’s face-off, Nexstar was capturing real-time feedback with our Perception Analyzer dials in the hands of a focus group. Respondents supplied moment-to-moment feedback on the debate performances. One […]
Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop
(Originally posted on the Engagious Blog.) Voting, corruption, witch hunts, “fake news”—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to […]
The Super Bowl of Advertising starts NOW — #RateTheAds
$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]
The State of the Union gets put under the Microscope
Last night’s State of the Union Address was the #Superbowl of the political world and we had multiple teams on the ground with voters (Republicans, Independents, Democrats) to rate their opinions on what they heard. With our technology in their hands, these groups watched and rated the President’s speech- and […]
Cyber Week: How Retailers Use Behavioral Science (to Influence Your Spending Decisions)
Black Friday. Cyber Monday. That’s right, holiday shopping season is upon us. Retailers have one objective this cyber week—to get you to spend as much money in their retail/online stores as possible. To achieve this objective, retailers use behavioral science, or the study of human behavior, to influence your spending […]
The 3 Rules for Brilliant Marketing of Boring Products
Every marketer—every one of us—has been in the position of coming up with something interesting to say about something boring. Really, really, boring. The trick is marketing the story: How does the product fit into a more universal experience? Find something real, relatable, and hopefully, something entertaining. We hereby offer […]
Messaging to Your Customers After a Crisis #VegasStrong
Marketers plan their words carefully, but never more intentionally than in times of crisis. Natural disasters, and human-made tragedies, impact business. So then, how do you tell your customers their orders are delayed because your warehouse burned in a wildfire? How does the Houston Tourism Board invite people back after […]
Fall TV Pilot Season: Sink or Swim in Minutes
How important are the Fall Pilots? In the current entertainment climate, a show will often sink or swim based solely the performance of the pilot. Thus all the hype around the “New Fall Shows” before they even air. A lot is riding on that first episode. A lot of careers […]
