When creating reasons to believe, the rule of QUALITY over quantity prevails. And you gotta test them! One (or 2) Reasons to believe (RTBs) that are highly believable are a lot more compelling than several that are loosely related. When in doubt, test them to make sure they’re compelling […]
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A SECURE CONFERENCING PLATFORM FOR MARKET RESEARCH
Dialsmith is a Member of ZoomGov for Secure Online Research This high-security platform for web conferencing is used by fewer than 1% of all accounts. ZoomGov was designed to serve sensitive areas of the US Government. We use this same technology for all our online qual research: online focus […]
Is ZOOM Secure for Market Research and Online Focus Groups?
Online focus groups and dial groups are our new normal. And we get this question a lot. If you are like the other 99% of companies, you are using the commercial version of Zoom. The short answer for you is “Yes, Zoom is secure for market research.” (At Dialsmith, we […]
Adding Real-Time Dial Testing To Your Online Focus Groups
Now dial testing can be conducted in real-time during your online focus groups. If you are familiar with dial testing at all, you know it has been a mainstay of messaging, advertising, litigation, political, and media research. Previously only available for in-person groups and surveys, now online focus groups can […]
Add Online Dial Testing to Your Virtual Focus Group: Video Demo
Migrate your in-person focus groups and dial groups online. It’s happening to all of us. Research projects being cancelled or delayed. In 2020, in-person research is on hold indefinitely. Migrating your qual research online delivers the same deep insights and is a fast-turn option. In this demo, you will see […]
Online Dial Testing and Market Research Solutions: FREE Webinar April 2nd @ 2PM Eastern | 11AM Pacific
We know many of you are experiencing project delays or cancellations due to coronavirus. But there are many ways to execute qual/quant hybrid market research studies online, which include dial testing. We do this every day! Webinar is on April 2nd @ 2PM Eastern | 11 am Pacific REGISTER […]
Celebrating a Decade of Dialsmith
Taking care of his team and doing great work for his clients has been a winning formula now for a decade: ten years of helping clients find out what works and what doesn’t, to make them and their work more successful. For Dialsmith founder and CEO David Paull, the important […]
Ethics is Good Business
(Originally posted on the Engagious Blog.) Good Ethics is Good Business: Jonathan Haidt at BSPA Every year behavioral psychology’s best and brightest (and those who aspire to be) gather at the Behavioral Science & Policy Association (BSPA) conference to drop knowledge, meet people, and learn new things. This year’s […]
How to Hire a Messaging Agency: Top 10 List
(Originally posted on the Engagious Blog.) As the Manager of a Marketing team, I’m responsible for hiring outside agencies for customer insights research and messaging. No matter how many times I do this, choosing an agency is never easy. The stakes are high and it’s crucial to make the […]
Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop Part 2
9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To see how Axios […]
