Heath over at FC Now offers a partial transcript of a panel discussion from Ad:Tech discussing the future of advertising and the issues facing television, print and online venues. Panel members were: John Battelle, visiting professor at UC-Berkeley Michael Tchong, founder of Trendscape Lenny Baker, CFA for Saloman Smith Barney/Citigroup […]
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Auto-streaming of online ads
So, I’m reading an article about how online advertising hit a Q1 record in 2004 at $2.3B, which lead me to another article about how Yahoo! feels that its “long, slow effort to educate major advertisers about Internet advertising and to get them to change their spending habits [from television […]
SkyHigh Marketing
Jennifer over at What’s Your Brand Mantra shares a very funny email she received from SkyHigh Airlines, the parody airline created by Alaska Airlines. It’s interesting to read about this today because just last night, my wife and I (both in marketing) were going nuts over the absolutely horrible ads […]
Shake It Up
I like the notions behind the so-called credo of Kevin Roberts (CEO Worldwide, Saatchi & Saatchi) from a recent Tom Peters presentation. 1. Ready. Fire! Aim. 2. If it ain’t broke…Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow…or get out of the way! […]
Rubik’s Robot
This has absolutely nothing to do with market research, but someone invented a LEGO® robot that solves the Rubik’s Cube®. Why? I suppose because they could, and sometimes that’s a good enough reason (but not all the time). I, myself, have only solved it once and that was years ago […]
Purchase decisions 95% subconscious?
According to Harvard Business School professor and author, Gerald Zaltman, 95% of consumer’s purchase decision making takes place in the subconscious mind. This piece in HBS’s Working Knowledge offers Professor Zaltman’s thoughts on the matter and how he proposes getting into the subconscious mind of the consumer.
Internet ad revenue up 21% in 2003
Led by a spike in keyword search ads (fees advertisers pay online companies to tie a listings and/or links to their site to specific search terms), Internet ad revenue experienced a health bump in 2003 according to the Interactive Advertising Bureau (IAB). This is especially relevant during a time when […]
Advertising agency and consumer disconnect?
Church of the Customer posts interesting stats on what the American public thinks about advertising vs. what the chairman of the American Association of Advertising Agencies has to say.
Quant v. Qual
Knowledge@Wharton has an interesting article on the balance needed between quantitative and qualitative research approaches. The theme of the article can be summed-up by a statement by Peter Fader, marketing professor at Wharton, who says, “Thanks to technology and other innovations we know far more about our customers than we […]
Success by design
FC Now links to an interesting study that highlights a correlation between design (actually, companies known and awarded for design) and business performance. It uses the UK FTSE 100 index (British equivalent of the Dow Jones) and found that design-intelligent companies beat the index by 200%.
