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Today on Audible Insights we’re talking to Jeff Fromm, a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted over 500 times all over the world – well not Antarctica.
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In the world of audience engagement there are many people who do one thing really well. Then, from time to time, you meet someone who does many things really well! That’s the case with Kathy Klotz-Guest. Kathy’s main focus is on helping her clients connect with their customers as real people. What’s unique is that she draws from her experience as a Silicone Valley executive, speaker, author, workshop leader, and…wait for it…improv comedian.
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Engaging an audience is hard enough through one medium, but imagine having to do it across four?! That’s what this episode’s guest, Ryan Serhant, has been able to master. You may know of Ryan from his hit TV shows, “Million Dollar Listing New York” and “Sell It Like Serhant.” Or, maybe you’ve heard he has a book coming out also titled, Sell It like Serhant. Or, maybe you watch his weekly YouTube vlog. Or, maybe you trade in multimillion-dollar New York real estate and have worked with Ryan on a deal.
I’m exhausted just writing this post and all of that is Ryan’s life! In each case, he succeeds by engaging an audience (be it an audience of one or millions) and drawing them to him. It’s for this reason that we’re thrilled to have him on the podcast to see what we can learn from him.
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Elizabeth has been a client, co-presenter, and industry friend for years. From her days at HSN (formerly Home Shopping Network), to her role within the Market Research Association (MRA), to her strategy and insights work at Nest, Elizabeth is without a doubt one of the smartest and most talented people I’ve ever worked with. It’s my absolute honor to have her on this podcast.
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Leaning Into The Behavioral Science Space
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Creating An Effective Insights Story
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Having worked as a staffer on Capitol Hill, public policy consultant, pollster, and corporate communication strategist, Brian Gottlieb knows a thing or two about getting a point across and engaging an audience. In this podcast, we dig in to Brian’s diverse career and get his take on a wide variety of topics. In this time of political divide and corporate reputation challenges, Brian’s experience and advice are particularly timely.
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Learn How Researchers Can Better Serve The Chief Marketing Officer
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When I asked my business partner, Rich, who would make a great podcast guest to chat with about crafting engaging messaging in politics and public policy, he replied Kristen Soltis Anderson without skipping a beat. And, I’m glad he did! Kristen is a respected pollster, co-host of the bipartisan podcast http://www.thepollsters.com/, co-founder of polling and consulting firm Echelon Insights, and regularly lends her voice to ABC News, MSNBC, FOX News, and more.
In this conversation, Kristen and I talk about messaging in the era of social media, the public’s trust in social media platforms, the use of visual storytelling in effective messaging, and what she’s learned from hosting her own successful podcast.
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Bridging The World Of Fortune 500 And Entrepreneurship For Better Insights
