Interestingly, as a follow-up to the last post, here is a post at Adrants that summarizes a survey by the Association of National Advertisers asking marketers about their opinions on print media as an advertising outlet. Amid many interesting stats is also the fact that one of the top three […]
Archive by Author
Ad Dollars Moving from Traditional Media to Web
As a follow-up to this post, here is an article from Media Life magazine, courtesy of Lost Remote, that helps explain the increase in online ad spending and from where the ad dollars are coming.
Want Do Customers Want and Why? Just Ask.
This post over at the Good Experience Blog, about the simplistic customer research methods of Hallmark founder Joyce C. Hall back in 1915, makes a good point about how sometimes more simple and direct methods can yield the most valuable and compelling results. He simply observed people doing their thing […]
Mobile Phone Service – Second Worst for Customer Sat
Right behind cable providers are mobile phone service providers with the second lowest ranking in the University of Michigan’s customer satisfaction index. Key complaints: dropped calls, poor customer service, penalties and fees. My biggest complaint — why can’t we get the coolest phones and latest technologies that show up in […]
Technology as a Tool, Not the Focus
Media strategist for George Bush, Mark McKinnon, discusses the campaign’s use of technology to deliver messages faster and with more immediate focus and relevance in this Business 2.0 article. The takeaway for me, from a marketing and business perspective, is: For him and his team, the point of using new […]
McWow!
My wife and I have known each other for 15 years and until last month, we never ate together at McDonald’s. My wife’s eating habits are on the healthier side and McDonald’s never fit with that. I’d eat there occasionally and enjoy it, but always felt guilty because I knew […]
Blockbuster Doesn’t Get It
Clearly in response to the increasing popularity of Netflix, Blockbuster announced the Blockbuster Movie Pass allowing customers to rent two to three movies, for as long as they want, with no late fees, for a monthly fee of $24.99 and $29.99 respectively. The problem is, Netflix offers customers the rental […]
Free Market Research
ClickZ has a four-part series on sources for free market research data and stats. It’s a valuable collection of links that may help you find that elusive stat you’re looking for. Part I Part II Part III Part IV
Media Multitasking (II)
More data to support the fact that people’s media-consumption is becoming more and more splintered. Television ad premiums will certainly continue to be challenged if the audience’s attention is that diverted, further justifying advertiser’s intent to move ad dollars from television to other media outlets.
More on Web-based Video Advertising
As a follow-up to this post, here’s a good article on where the industry sees this going.
