Researchers can’t afford to miss a moment of audience insight. In our mobile-first world, those moments often happen on smartphones. Whether you’re testing ads, speeches, messaging, or multimedia content, you can capture real-time Moment-to-Moment feedback from participants on any device, anywhere — smartphone, tablet, laptop, or desktop — with Perception […]
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3 Must-Haves for Online TV & Film Testing
3 Must-Haves for Online TV & Film Testing For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods? Spring is the season of decisions: […]
Our New Online Qual Team is Bucking Convention
Start an Online Qual Business DURING a Pandemic!? Well, as our Gina Derickson says, “why now; why not?” In this short conversation, our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check […]
Your Memory Stinks: HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
PART I | WHO ARE WE AND WHY ARE WE DOING THIS? Recall and memory. Tricky things. Especially for market researchers. The market research industry has traditionally relied upon recall- and memory-based methods for gathering feedback and insights. But there’s a ton of evidence out there that calls into question […]
