Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]
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Top Five Dial Testing Takeaways from Wisconsin Swing Voters
Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]
Top Five Dial Testing Takeaways from Minnesota Swing Voters
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
Top Five Dial Testing Takeaways from Michigan Swing Voters
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
Top Five Dial Testing Takeaways from Swing Voters in Erie, PA
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
Top Five Dial Testing Takeaways from Swing Voters in Sioux City, IA
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. The groups, which started this past March, are being held every month up until Election 2020 in key swing voter districts […]
Dialsmith Discoveries | Testing the #BorderTweets
Unlike our previous editions of Dialsmith Discoveries, our latest installment takes a much more serious (and much more political) tone. Staying true to our Dialsmith Discoveries mantra, we again set out to push the boundaries of our online dial testing research tool Perception Analyzer Online by using it to test […]
Audience Polling by Dialsmith Featured in WorkingNation Town Hall
Recently, WorkingNation and The Wharton Customer Analytics Initiative (WCAI) hosted a town hall to discuss strategies to help close the “skills gap” in the fields of data and analytics. Their objective, according to Theresa Collington, WorkingNation director of audience development and digital, was to, “Bring together the ‘movers and shakers’ […]
Dial Testing Reveals How Voters Feel About Leading Candidates in Oklahoma Governor’s Race
A number of closely contested governors races across the US will be decided next week. One such race is in Oklahoma where there is no incumbent as current Governor Mary Fallin is unable to seek re-election due to term limits. As a key component of its political coverage of the […]
If you can’t make your opponent’s point, you don’t truly grasp the issue
(Originally posted on the Engagious Blog.) @seanbland reminds us about the flaw of “False-consensus bias” – the assumption that other people are like us: that what we are, what we like, the ideas we cherish, are “normal.” (Well, duh.) We surround ourselves with people like us, watch shows that […]
