Halloween Marketing Halloween is just around the corner and it’s hard to decide who’s giddier… the kids about to get their candy rush on or the brands who plan to leverage the holiday in every way, shape and form to promote their wares. But with every brand under the full […]
Archive | Storytelling
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The 3 Rules for Brilliant Marketing of Boring Products
Every marketer—every one of us—has been in the position of coming up with something interesting to say about something boring. Really, really, boring. The trick is marketing the story: How does the product fit into a more universal experience? Find something real, relatable, and hopefully, something entertaining. We hereby offer […]
Messaging to Your Customers After a Crisis #VegasStrong
Marketers plan their words carefully, but never more intentionally than in times of crisis. Natural disasters, and human-made tragedies, impact business. So then, how do you tell your customers their orders are delayed because your warehouse burned in a wildfire? How does the Houston Tourism Board invite people back after […]
STORY 2017 Conference: Top 5 Takeaways
A conference that breaks the mold is a very good thing It’s not often that you leave a conference so impressed and inspired that you want to tell everyone about it, but that’s exactly how I feel about STORY 2017. STORY is an event for more than just creative and […]
Mystique Marketing at Supreme New York City
The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com) Mystique Marketing To the Supreme… If you’re […]
Video: Eliminating Recall Bias and Group Think in Focus Group Settings
In research, the devil is in the detail. Should you say “recycled” or “upcycled?” “Domestic economy” or “US economy?” This is why your research group needs to be clear of false influencers: recall bias and group think. Dial testing is one of the market research industry’s most reliable methods for […]
Your Best Story Hinges on a Single Word
Recently, our own David Paull wrote a post about, of all things, a direct mail piece. But it is more than that. The Tale of Two Sides highlights the thin line between strong and weak communication; How a hit or a miss comes down to just a few words. DS: You […]
Confessions of a Serial Storyteller
Storytelling Advice & Insights from Growth Hacker Kristin Luck At our core, Dialsmith is a company that helps others tell their stories more effectively and as such, we’ve always been fascinated by great storytellers regardless of their medium. So, we got pretty jazzed when we saw this recent Fast Company […]
Straight Talk about Storytelling: Q&A with Media Research Veteran Aaron Paquette
In this next installment of our popular storytelling series, we talk with media and entertainment research veteran Aaron Paquette. Through his career at CBS, Sony, OTX, Nielsen and Vision Critical, Aaron has a great eye for how to tell a story that will get buyers’ and viewers’ attention. Q: How […]
What’s the Story with Market Research?
Q&A with Author and Leading Business Storytelling Expert Paul Smith
I think one of the most critical roles market researchers can play in the story development process is identifying the right stories to tell. There’s been an interesting convergence going on between the art of storytelling and the science of market research. And for those who’ve been following our blog, […]
