Hey, let us (likely not) be the first to wish you happy holidays. And with the peak of the holiday season upon us, timing couldn’t be better for the next installment of our Dialsmith Discoveries—the series where we put our own Dialsmith research tech to the test to ho-ho-hone in […]
Podcast: Great Takes from CRC Part I, Predictions for the Future of Market Research
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In this first of three Great Takes from CRC episodes, we share highlights of market research predictions from Lisa Wright of Canadian Viewpoint, Fred Gaudios of Zeldis Research, and Bob Lederer of RFL Communications.
David Intrator – From Data To Meaning | Ep. 09
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Storytelling For Marketing Research Has Changed
Engagious Podcast: NASA’s Tom Hoffman, Lessons from the Mars InSight Lander Project
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It’s not every day that you get to chat with the NASA project manager on a mission to Mars, but today is that day! My guest Tom Hoffman is the project manager at the Jet Propulsion Laboratory for NASA’s InSight Mission to Mars. InSight will be landing on November 26th, 2018. It’s primary mission is to do a “check-up” on the health of Mars for the very first time. Tom and I discuss the tech and planning that went into this first-of-its-kind mission and how a project of this magnitude and complexity is managed and executed.
Dial Testing Reveals How Voters Feel About Leading Candidates in Oklahoma Governor’s Race
A number of closely contested governors races across the US will be decided next week. One such race is in Oklahoma where there is no incumbent as current Governor Mary Fallin is unable to seek re-election due to term limits. As a key component of its political coverage of the […]
Ethics is Good Business
(Originally posted on the Engagious Blog.) Good Ethics is Good Business: Jonathan Haidt at BSPA Every year behavioral psychology’s best and brightest (and those who aspire to be) gather at the Behavioral Science & Policy Association (BSPA) conference to drop knowledge, meet people, and learn new things. This year’s […]
Engagious Podcast: Rick Petry, Storytelling for our Attention-Deficit Culture
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When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients realize more than a billion dollars in combined sales and he has some great insights to share on how storytelling and behavioral science techniques can help engage consumers and drive sales.
If you can’t make your opponent’s point, you don’t truly grasp the issue
(Originally posted on the Engagious Blog.) @seanbland reminds us about the flaw of “False-consensus bias” – the assumption that other people are like us: that what we are, what we like, the ideas we cherish, are “normal.” (Well, duh.) We surround ourselves with people like us, watch shows that […]
How to Hire a Messaging Agency: Top 10 List
(Originally posted on the Engagious Blog.) As the Manager of a Marketing team, I’m responsible for hiring outside agencies for customer insights research and messaging. No matter how many times I do this, choosing an agency is never easy. The stakes are high and it’s crucial to make the […]
Giving Outside of the Giving Season
Here at Dialsmith, we’re as guilty as anyone of getting caught up in the business of our business. So every once in a while, we need to remind ourselves that there’s important work being done outside of our focus area. That’s why every September, Dialsmith gets involved in supporting the […]
