[Shoutout to the Greenbook Blog for publishing the original article on this topic authored by Dialsmith Founder & CEO David Paull] Okay, I admit this is a refresh of a blog post we published about two years ago. At that time, discussing storytelling in the context of market research still […]
Tag Archives: GreenBook
TRUE GRIT – Report Highlights Three Key Factors in Market Research Study Design
Greenbook’s market research industry GRIT Report is the gold standard for understanding the state of the market research industry and what clients are looking for. In this recent report, I was struck by three of the most important factors in study design: Proven methodology Participant engagement Trust in the results These […]
