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Using online dial testing for political ad research

Case-In-Point: Using Online Dial Testing to Drive Deeper In-Person Qual

Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]

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