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Lucy Davison, Keen As Mustard | Ep. 29

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On this episode of the Audible Insights podcast, we speak with Lucy Davison, Founder and Managing Director (aka the “Colonel Mustard”) of Keen as Mustard Marketing, a full-service specialist agency, providing marketing communications support to clients in data, research and insight. Lucy and I discussed the main challenges and questions her clients are coming to her for help with right now, and what the next big challenges will be for those in the research industry.

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Dial Testing a “Time to Get Back to Work” Message

Dialsmith is a technical partner in an ongoing tracking study looking into what it will take to get people back to engaging in normal activities like going to a movie, or traveling, or going back to the office. The study, titled The Back to Normal Barometer, tracks how people are […]

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Online Dial Testing for Online Qual Research: Video

(This presentation courtesy of the #NewMR webinar series on the Future of Data Collection) Make the pivot: Virtual dial testing when in-person research methods are not an option Dialsmith SVP Eric Alzuhn explains how online dial testing is being used to capture second-by-second feedback on all form of recorded media:  […]

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Four Dial Testing Takeaways from Florida Swing Voters

Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted in March 2019 […]

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Super Bowl ad ratings powered by Slidermetrix

Super Bowl Ads: News, Notes and Rumblings

  Now, it begins. Yes, we’ve seen the first flurry of pre-released Super Bowl ads hit YouTube over the weekend, and with that, we’ve officially launched our 2016 Slidermetrix Super Bowl ad ratings feature. You can go and check out the early bird ads now and let us know second-by-second if […]

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Top Five Dial Testing Takeaways from Pennsylvania Swing Voters

 Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past […]

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Top Five Dial Testing Takeaways from Saginaw, Michigan Swing Voters

Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]

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Top Five Dial Testing Takeaways from Dubuque Swing Voters

Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]

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Video: Benjamin Von Wong, Environmental Messaging Through Art

Engagious co-founder and CEO David Paull recently presented at, and attended, Story 2019 where he collaborated with some of the most talented and inspirational storytellers in the world. One such storyteller is Ben Von Wong. Ben is a photographer and visual artist who strives to create impact through art. You […]

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Top Five Dial Testing Takeaways from Ohio Swing Voters

Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]

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