The Media Center at the American Press Institute concludes that 70% of media consumers use multiple forms of media at the same time. The goal of the study was to provide “quantifiable data on consumer media behaviors as an alternative to traditional audience measurement techniques, which at best capture bodies […]
For years, we at MSInteractive have been saying (and our clients agree) that using the Perception Analyzer® in focus groups helps eliminate “group-think” by allowing everyone to respond to questions based on their own opinions and not be influenced by the more vocal respondents in the group. It also facilitates […]
Creatively capitalizing on the whole makeover trend, Xerox, in conjunction with Entrepreneur Magazine, has launched an office makeover contest. Of course, the winning office will be stocked with state-of-the-art Xerox products and Thom Filicia (from “Queer Eye for the Straight Guy”) will help design the space. IMHO, brilliant!
U.S. household broadband penetration of 18% significantly lags behind other nations according to this Business Week article.
According to a new report by Nielsen/NetRatings, home Internet access penetration jumped from 66% in February 2003 to 75% today. However, the important caveat from the report is, “Internet access penetration is defined as the percent of people aged 2 and over living in households equipped with a fixed line […]
While most of us already know this, an article by Fast Company offers some interesting statistics – two that caught my eye: By 2010, spending by people 40 and older will be a trillion dollars greater than spending by people between the ages of 18 and 34 — $2.6 trillion […]
Much is being made of the impact DVR’s are going to have on television viewing, subsequent ratings and ad buys. TelevisionWeek has a very comprehensive article on what the future may look like.
The new Showtime Original Picture, “Spinning Boris,” is based on the true story of three American political consultants hired to manage Russian President Boris Yeltsin’s 1996 re-election campaign. Approximately halfway through the movie, there is a focus group scene where the Perception Analyzer is mentioned by name and used to […]
According to this new poll by the Association of National Advertisers, 58% of advertisers are dissatisfied with the spring “upfront” buying season for television spots and 40% plan to move part of their ad budget to other media outlets. Primary reasons cited for the dissatisfaction are the network’s practice of […]
Love ’em or hate ’em – here’s the story behind the singing rodents in the Quiznos television ads.