Boomer women have the money and power

While most of us already know this, an article by Fast Company offers some interesting statistics – two that caught my eye: By 2010, spending by people 40 and older will be a trillion dollars greater than spending by people between the ages of 18 and 34 — $2.6 trillion […]

Poll shows advertisers wary of TV buying season

According to this new poll by the Association of National Advertisers, 58% of advertisers are dissatisfied with the spring “upfront” buying season for television spots and 40% plan to move part of their ad budget to other media outlets. Primary reasons cited for the dissatisfaction are the network’s practice of […]

Autosize Moment-to-Moment Subset Labels

A challenge in formatting moment-to-moment overlay graphs with the Perception Analyzer® has been setting the font sizes for subset labels at a size that is large enough to be clear on a video overlay, but not so large as to be truncated by the edges of the available display area. […]

Use Acrobat to make PDF tables and graphs

You can use Adobe Acrobat to create a PDF document (portable document file) of selected Perception Analyzer® cross-tabulated tables and graphs. Install Acrobat on your PA computer, then use PA Report’s Print Setup dialog to select Acrobat as your printer. Best results may be achieved using the Acrobat Distiller print driver […]


DIAL.LOG, published by Dialsmith, is a blog where you will find news, information, opinions, and an on-going dialog on topics such as advertising, marketing, customer experience, market research and the media. We’ll also cover what’s going on at Dialsmith, our products, and various applications. We encourage you to share your […]

Uncover moments of truth and deliver brighter insights. WATCH THE VIDEO And see how our dial testing tools and services can uncover your Moments of Truth.