While most of us already know this, an article by Fast Company offers some interesting statistics – two that caught my eye: By 2010, spending by people 40 and older will be a trillion dollars greater than spending by people between the ages of 18 and 34 — $2.6 trillion […]
Much is being made of the impact DVR’s are going to have on television viewing, subsequent ratings and ad buys. TelevisionWeek has a very comprehensive article on what the future may look like.
The new Showtime Original Picture, “Spinning Boris,” is based on the true story of three American political consultants hired to manage Russian President Boris Yeltsin’s 1996 re-election campaign. Approximately halfway through the movie, there is a focus group scene where the Perception Analyzer is mentioned by name and used to […]
According to this new poll by the Association of National Advertisers, 58% of advertisers are dissatisfied with the spring “upfront” buying season for television spots and 40% plan to move part of their ad budget to other media outlets. Primary reasons cited for the dissatisfaction are the network’s practice of […]
Love ’em or hate ’em – here’s the story behind the singing rodents in the Quiznos television ads.
A challenge in formatting moment-to-moment overlay graphs with the Perception Analyzer® has been setting the font sizes for subset labels at a size that is large enough to be clear on a video overlay, but not so large as to be truncated by the edges of the available display area. […]
For those doing research in the media field, Columbia Journalism Review’s Who Owns What may provide a valuable resource for keeping track of, well, who owns what.
You can use Adobe Acrobat to create a PDF document (portable document file) of selected Perception Analyzer® cross-tabulated tables and graphs. Install Acrobat on your PA computer, then use PA Report’s Print Setup dialog to select Acrobat as your printer. Best results may be achieved using the Acrobat Distiller print driver […]
DIAL.LOG, published by Dialsmith, is a blog where you will find news, information, opinions, and an on-going dialog on topics such as advertising, marketing, customer experience, market research and the media. We’ll also cover what’s going on at Dialsmith, our products, and various applications. We encourage you to share your […]