Poll shows advertisers wary of TV buying season

According to this new poll by the Association of National Advertisers, 58% of advertisers are dissatisfied with the spring “upfront” buying season for television spots and 40% plan to move part of their ad budget to other media outlets. Primary reasons cited for the dissatisfaction are the network’s practice of […]

Comments Off on Poll shows advertisers wary of TV buying season | Read More ›

Quiznos Creatures

Love ’em or hate ’em – here’s the story behind the singing rodents in the Quiznos television ads.

Autosize Moment-to-Moment Subset Labels

A challenge in formatting moment-to-moment overlay graphs with the Perception Analyzer® has been setting the font sizes for subset labels at a size that is large enough to be clear on a video overlay, but not so large as to be truncated by the edges of the available display area. […]

Comments Off on Autosize Moment-to-Moment Subset Labels | Read More ›

Who Owns What

For those doing research in the media field, Columbia Journalism Review’s Who Owns What may provide a valuable resource for keeping track of, well, who owns what.

Use Acrobat to make PDF tables and graphs

You can use Adobe Acrobat to create a PDF document (portable document file) of selected Perception Analyzer® cross-tabulated tables and graphs. Install Acrobat on your PA computer, then use PA Report’s Print Setup dialog to select Acrobat as your printer. Best results may be achieved using the Acrobat Distiller print driver […]


DIAL.LOG, published by Dialsmith, is a blog where you will find news, information, opinions, and an on-going dialog on topics such as advertising, marketing, customer experience, market research and the media. We’ll also cover what’s going on at Dialsmith, our products, and various applications. We encourage you to share your […]

Uncover moments of truth and deliver brighter insights. WATCH THE VIDEO And see how our dial testing tools and services can uncover your Moments of Truth.