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Tag Archives: Slidermetrix

Super Bowl Ad Ratings

The Big Game Ads | Talking Winners, Losers, Trends & Ratings Technology

The feeding frenzy over the Big Game ads has faded for yet another year which means it’s time to try to make sense of what the heck happened. Here are five BIG takeaways from our Slidermetrix ratings of the 2018 Big Game ads: MORE SILLY. LESS EDGY. 2017 was the […]

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Super Bowl Ads Fails Slidermetrix

Super Bowl Ads: Fails and Flops

We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]

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Ten Things We Learned from this Year’s Super Bowl Ad Ratings

Now that the dust has settled and the final tallies are in, here’s a look at the most interesting story lines pulled from the final results of our fourth annual Slidermetrix Super Bowl ad ratings. If you’re not a list person and you want the deep dive into our final results, you […]

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Heinz Super Bowl ad

Super Bowl Ads: Early Returns and Market Research Experts Weigh In

It’s been a wild week for the Super Bowl ads in the lead up to the Big Game. By our count, 29 of the actual ads that will air during the Super Bowl have been pre-released. Our Super Bowl ad ratings feature powered by Slidermetrix has been up-and-running since Monday, […]

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Super Bowl ad ratings powered by Slidermetrix

Super Bowl Ads: News, Notes and Rumblings

  Now, it begins. Yes, we’ve seen the first flurry of pre-released Super Bowl ads hit YouTube over the weekend, and with that, we’ve officially launched our 2016 Slidermetrix Super Bowl ad ratings feature. You can go and check out the early bird ads now and let us know second-by-second if […]

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Super Bowl ad replay powered by Slidermetrix

Super Bowl Ads: What Research Tells Us About Winners and Losers

The week of the Super Bowl is an especially fun time for us here at Dialsmith. While we have our share of football fanatics here at the office, what really gets us jazzed is being able to put our own ratings tools to work to gather public opinion on the Super Bowl ads. We’ve been […]

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Breaking out of the box market research

Breaking Out of the MRx Box: Getting Non-Researchers Excited About Market Research

How is market research perceived from those outside the market research industry? That’s the question NewMR and GreenBook posed to social media researchers issuing a challenge to report back with both findings and recommendations. The big takeaway finding from the project was this: “The research industry is too busy talking […]

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ads

Results Are In! What We Learned from this Year’s Super Bowl Ads

  While everyone was busy digesting the on-field action as well as all those wings, nachos, pizza, etc. during the Super Bowl, our Dialsmith team was busy trying to make sense of the Slidermetrix polling we were seeing on the Super Bowl ads. As a quick refresher before we jump […]

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ads

Latest on the Pre-Released Super Bowl Ads

We’ve been busily working to keep pace with the Super Bowl advertisers who have pre-released their spots. So far, so good. We have 15 ads available for viewing and rating second-by-second on our Slidermetrix VideoLink site as of this posting and more on the way. Early returns are starting to reveal […]

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ads

Super Bowl Ads are Back and So Is Slidermetrix!

Dialsmith and VideoInk partner to offer second-by-second “scoring” of Super Bowl ads For 30 seconds of air during this year’s Super Bowl, advertisers are paying as much as $4.5 million. That’s a whopping $150K per second and a huge investment to make an impression on viewers as they enjoy the […]

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