Rarely am I impressed enough by a product or service these days to endorse it, but I love WOOT! WOOT is a four-page web site that sells one product per day, from midnight to midnight or until it sells out, whichever comes first. They are usually technology products of some […]
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Attention Hotel Towel Thieves
Holiday Inn Hotels & Resorts has published a book of stolen towel stories from its customers called About the towels, we forgive you: Absorbing Tales of Borrowed Towels. Sixty-percent of proceeds from the $25 book will go to the Give Kids The World charity and the first 1000 people to […]
In-Game Ad Serving
It’s an in-game ad kind of day. Massive Inc. announces its launch of the “world’s first” video game advertising network. Here’s how it works: The technology backbone behind the Massive Video Game Advertising Network is Massive’s patent pending ad serving technology, a client-server system that dynamically delivers advertising into video […]
In-Game Ad Testing
Mediaweek reports on a deal between Nielsen Entertainment and Activision to measure how long and how often players are exposed to brands placed in video games. Surveys will also be conducted to understand player’s perception of ads in video games and how it effects brand awareness and recall. via [MarketingVOX]
The Future of Television
Two more interesting bits of television news today: Bill Gates discusses the possible future irrelevance of broadcast television. Media Life magazine reports on how television usage among men 18-34 is up (due to video games, DVD’s and DVR’s) even though television viewing among the same group is down. via [Lost […]
DVR Watchers Skipping More Ads
MarketingVOX references a recent study by Media Planning Group finding that “nine out of ten respondents said they usually or always skip [television] ads – even with live programming – when they use their digital video recorders (DVRs).” Other data that is not necessarily in sync with these findings can […]
Business Blog Book Tour: The Origin of Brands
For the fifth Business Blog Book Tour, I had the opportunity to ask Laura Ries a few questions about her new book, The Origin of Brands, which she co-authored with her business partner and father, Al Ries. The book offers an interesting look at how brands evolve and thrive from […]
Night of the Media Heavyweights (III)
Dynamic Logic’s second CrossMedia Forum provided for a great evening of lively debate between top executives representing the eight major media categories. Much of the debate was spurred on by nearly 200 members of the audience using Perception Analyzer® dials to respond to the question, “Which medium is facing the […]
Business Blog Book Tour 5
The next Business Blog Book Tour will make a stop here at Perception Analyzer Dial.Log on Wednesday, October 13. The book is The Origin of Brands, by Al & Laura Ries, which uses the theory of evolution as a model for building successful brands. Be sure to stop back for […]
Night of the Media Heavyweights (II)
As a follow-up to my previous post, I have just learned that there are still some spots open for this event and anyone in NY who would like to go can register for free here. If you work in media or simply have an interest, this event may well be […]
