Image courtesy of Pop Culture Playpen Fifteen minutes can go by in a flash or it can feel like a lifetime. When it comes to TV pilots and the networks rolling them out, the first 15 minutes are ALL that matter. That according to this AdWeek article: “People figure out in […]
Archive | Television & Radio
RSS feed for this section
New Look, Better Content, Same Dialsmith
We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]
Perception Analyzer Dial Testing Goes to The Muppets
There are certain “signs” out there in the world that indicate whether you’ve made it or not. Here at Dialsmith, we’ve had Presidents and world leaders reference our Perception Analyzer dial by name. The Perception Analyzer has made cameos on TV shows (ahem… West Wing, Newsroom) and played supporting roles in motion pictures […]
Dial of Doom Adds Fireworks to Food Network Star
(Image courtesy of Food Network Star) In case you didn’t catch last night’s July 4th episode of this season’s Food Network Star, the “infamous” Dial of Doom was called back into service for the third season in a row and there were definitely some fireworks once the Star finalists found […]
Food Network Star Welcomes Back ‘Dial of Doom’
If you’re a Food Network Star-gazer, you won’t want to miss this Sunday’s Fourth of July Cookout (Season 11, Episode 4 for you DVR aficionados) as it hearkens the return of a challenge that’s become a fan favorite but strikes fear in the hearts of Star Finalists. That’s right, the Dial of Doom returns for […]
Uncovering the DNA of an Effective Summer Movie Trailer
Since first reading this excellent Fast Company article that revealed storytelling tips from one of the world’s top movie trailer producers, we, here at Dialsmith, have been thinking about the make-up of a great movie trailer. What are the common traits that great trailers share? Is there a […]
THE LAST WORD ON THE SUPER BOWL ADS
Q&A with Kellogg School’s Brand Expert Tim Calkins Yes, we know that at this point, the giant sugar rush we all experienced around this year’s Super Bowl ads has subsided, but when we got the opportunity to “talk shop” with a fellow Super Bowl ad “junkie” especially one with […]
Results Are In! What We Learned from this Year’s Super Bowl Ads
While everyone was busy digesting the on-field action as well as all those wings, nachos, pizza, etc. during the Super Bowl, our Dialsmith team was busy trying to make sense of the Slidermetrix polling we were seeing on the Super Bowl ads. As a quick refresher before we jump […]
Latest on the Pre-Released Super Bowl Ads
We’ve been busily working to keep pace with the Super Bowl advertisers who have pre-released their spots. So far, so good. We have 15 ads available for viewing and rating second-by-second on our Slidermetrix VideoLink site as of this posting and more on the way. Early returns are starting to reveal […]
Super Bowl Ads are Back and So Is Slidermetrix!
Dialsmith and VideoInk partner to offer second-by-second “scoring” of Super Bowl ads For 30 seconds of air during this year’s Super Bowl, advertisers are paying as much as $4.5 million. That’s a whopping $150K per second and a huge investment to make an impression on viewers as they enjoy the […]
