Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]
Anne Beall – Beall Research, NEXT 2019 | Ep.12
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Exploring how emotions lead to purchasing, repurchasing, and brand advocacy
Vivek Bedi – Northwestern Mutual, NEXT 2019 | Ep.13
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Developing new and unique customer experiences online.
Top Five Dial Testing Takeaways from Minnesota Swing Voters
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
Book Review: The 10 Stories Great Leaders Tell by Paul Smith
It’s not often that I pick up a book and am instantly impressed by the book itself (before even reading the first page). The 10 Stories Great Leaders Tell, from bestselling author Paul Smith, did just that for me. When you take this book in your hands you know you’re in for something unique.
Engagious Podcast: Lonnie Mayne, Positive Power & Red Shoes Living
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What can a pair of red shoes teach us about running a business and delighting customers? Quite a lot, actually. I had the pleasure of hearing a keynote by Lonnie Mayne, founder of Red Shoes Living. RSL is a consultancy build around Lonnie’s five pillars for standing out for the positive in everything we do. Following that keynote, and in advance of his book launch, Lonnie and I sat down to discuss the Red Shoes Living framework and how to start applying it to your life and business right away.
Top Five Dial Testing Takeaways from Michigan Swing Voters
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
B2B Marketing vs Consumer Marketing
How is marketing to B2B different than marketing to consumers? B2B marketing is more complicated than consumer marketing because of three key differences…
Top Five Dial Testing Takeaways from Swing Voters in Erie, PA
Dialsmith is the technology partner and provider of the dial testing services for a closely followed, monthly Swing Voter Insights study being conducted by Engagious and Focus Pointe Global. These swing voter focus groups, which started this past March, are held every month up through Election 2020 in key swing […]
Engagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics
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My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.
