Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]
Wait… Now Engagious is a Podcast?
Answers to this Question and More with Engagious CEO and Podcast Host David Paull
It’s true. The Engagious Podcast is now, officially, a thing, and we have David Paull, Engagious co-founder and CEO, and now host of the Engagious Podcast, to thank for it. So, why is a business communication consultancy interested in producing a podcast, who might want to listen to it, and what do […]
Engagious Podcast: Brian Kurtz, Self-proclaimed “Serial Direct Marketer”
Podcast: Play in new window | Download
Subscribe: RSS
I’ve had the pleasure of getting to know Brian Kurtz, a long-time friend and colleague of my business partner Rich Thau, through his Titans Mastermind events. Always dedicated to bringing amazing value to his audience, I knew Brian would do the same for listeners of this podcast and he did not disappoint!
Engagious Podcast: Jamie Mustard on the “Science of Obviousness”
Podcast: Play in new window | Download
Subscribe: RSS
Here’s the deal…I’m a TED-head! I was fortunate to attend the TED Conference a few years ago and I never miss the amazing TEDxPortland. When I heard TEDxPortland was putting on its first Salon Talks, I was in!
Engagious Podcast: Greg Weinstein, Audience Engagement Veteran
Podcast: Play in new window | Download
Subscribe: RSS
When I learned one of Brian Izenson’s former college roommates is a media veteran with a resume that includes writing, directing, and producing, I knew this conversation was meant to be. Greg Weinstein’s career has spanned the media landscape having worked with major traditional, streaming, and OTT outlets such as A&E, MTV, Univision, YouTube, Hulu, and Netflix. It was fun digging into his background and Greg shared some great insights.
A ConVINcing Storyteller | Q&A with One-of-a-Kind Growth Hacker, Entrepreneur & Storyteller Vin Clancy
One look tells you that Vin Clancy is not your run-of-the-mill motivational speaker. But while his look and presentation style may be a bit unconventional, the storytelling and audience engagement tactics he employs are much more tried-and-true. You could argue it’s Vin’s blend of the unconventional (style and delivery) and […]
The Big Game Ads | Talking Winners, Losers, Trends & Ratings Technology
The feeding frenzy over the Big Game ads has faded for yet another year which means it’s time to try to make sense of what the heck happened. Here are five BIG takeaways from our Slidermetrix ratings of the 2018 Big Game ads: MORE SILLY. LESS EDGY. 2017 was the […]
The Super Bowl of Advertising starts NOW — #RateTheAds
$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]
The State of the Union gets put under the Microscope
Last night’s State of the Union Address was the #Superbowl of the political world and we had multiple teams on the ground with voters (Republicans, Independents, Democrats) to rate their opinions on what they heard. With our technology in their hands, these groups watched and rated the President’s speech- and […]
Super Bowl Ads: Fails and Flops
We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]
