New online research approaches—like the one Dialsmith is partnering with Invoke Solutions to deliver—are nix-ing the need to play “Let’s Make a Deal” with your research. (Image courtesy of Worldvision Enterprises, Inc.) A classic dilemma researchers often face is deciding what kinds of insights—qual or quant—are best suited to meet their […]
The Perception Analyzer Hits the BIG 3-0 and We’re Making a Fuss
The Perception Analyzer has grown up a bit over the past 30 years–from a hardwired rheostat dial (1984) to the Model V version we have today. But really, it doesn’t look a day older than 29. It’s no small feat for a technology to remain relevant for 30 years (just […]
Can Apple sell the new iPhone 6 like the old Mac? Tell us what you think with Slidermetrix
We’re all familiar with that classic dilemma, “What do you get the guy who’s got everything?” Well, the question certainly comes to mind when viewing the latest round of iPhone commercials. I mean how do you market something that’s already selling at a record pace (6 million sold in the […]
Delving Deeper into Emotional Response and Moment-to-Moment Research with Sarah Evans and Joy Hackenbracht
Sarah Evans, PhD. Joy Hackenbracht, PhD. (Images courtesy of Fors Marsh Group) We’re always on the lookout for expert insights and opinions on moment-to-moment research. A recent article entitled, “Hooked On […]
Perception Analyzer Online: Video Security
Preventing unauthorized use of survey video material is paramount. To ensure the security of client videos, Perception Analyzer Online employs the following safeguards: All videos are hosted on secure servers. We use one of the leading video hosting providers in Brightcove. All surveys utilize SSL, which provides authentication and encryption. To […]
Talking Politics & Message Testing with Glover Park Group’s Adam Slater
Adam Slater doesn’t mind talking politics; it’s one of the many things his job entails. Adam—now a director in the Research Division at DC–based The Glover Park Group (GPG)—was the director of research operations at Greenberg Quinlan Rosner (GQR) where he handled a boatload of political and public opinion research […]
5 Questions with Dialed In Affiliate Shugoll Research
With the mid-term election season here, it seems like a perfect time to highlight the work of one of our Dialed In Affiliate facilities whose sweet spot is hosting political and public policy research groups. Serving the Washington, D.C. area, Shugoll Research is a premier location for a multitude of […]
Online Dial Testing & Debunking Political Digital Ad Myths
November is right around the corner, and the political ad season is ramping up. Question is, is this the year that digital video ads become a dominant part of campaign media strategy? A recent Campaigns and Elections article noted that in the 2012 election, even the Obama campaign which attributed much of […]
Support Checklist for Perception Analyzer System Owners
Are you taking advantage of all the benefits offered through your Perception Analyzer support contract? We’ve created this simple checklist to help ensure that you do. Download PA Support Checklist
Why Google and EA Sports are turning fall into GIF giving season
Those magic seconds… whether it’s reaching your audience with the right message at just the right time or understanding what he or she is thinking in the moment, in advertising, as in advertising research, we know those magic seconds are what matters most. That’s why it was so intriguing to […]
