Renee Cameron been conducting dial testing focus groups for more than two decades and as a founding partner and now Global Account Director of The Optimization Group, Renee continues to use dial testing on behalf of her advertising and market research clients. With so much real world dial testing experience […]
Tag Archives: Focus Groups
Five Questions with ‘Dialed In’ Affiliate i-view London
Our ‘Dialed In’ affiliate facility program is picking up speed, so if you’re looking for a top-notch venue to host your next Perception Analyzer focus group, we’ve got a network of facilities across the Americas and Europe ready and waiting. This installment of our “5 Questions with…” feature has […]
CNN features the Perception Analyzer during
2012 NH primaries focus group
Continuing the trend from the 2008 presidential election season, CNN has once again turned to the Perception Analyzer by Dialsmith to gauge real-time reactions to candidates’ speeches following the NH primaries. CNN Focus group respondents in South Carolina were given Perception Analyzer dials and asked to give continuous feedback […]
Perception Analyzer by Dialsmith featured on
The Colbert Report
Last time it was The Daily Show With Jon Stewart and now The Colbert Report takes its turn. Stephen Colbert enlisted the help of Frank Luntz to use the Perception Analyzer by Dialsmith to focus group test video clips in hopes of refining an important message. As Mr. Colbert watched […]
