Online research has become the mode of choice for many brands and content producers due, in no small part, to the modest relative cost and faster turnaround. Moment-to-moment research (aka dial testing) has traditionally been conducted in-person, the use of online moment-to-moment is becoming much more prevalent. So, how do […]
Tag Archives: online dial testing
New Resource: Moment-to-Moment Research Playbook
In the two years since we published our “Essentials of Moment-to-Moment Research” eBook, we’ve seen more than 1,000 downloads of the resource and received dozens of positive reviews. While much of the eBook content is still relevant, after 2 years, we decided it was time for a refresh. The new version, launched this […]
MANY FACTORS PUSHING POLITICAL MESSAGE & AD TESTING ONLINE
In this recent Campaigns and Elections article, Dialsmith founder & CEO David Paull makes the compelling argument that this election cycle is the first where all the planets have finally aligned for campaigns to reap significant benefits of conducting online political research. We are seeing it, first-hand, here at […]
Sights and Sounds: Qualtrics Insight Summit
This was Dialsmith’s first year attending the Qualtrics Insights Summit as an official Qualtrics Innovation Exchange partner and exhibitor. Founder & CEO David Paull and Manager of Online Products & Client Services Aaron Korach represented the Dialsmith contingent and helped welcome attendees to our online dial testing demo as part of […]
Shedding Light on the Qualtrics—Dialsmith Partnership
In case you haven’t heard, Qualtrics and Dialsmith announced a partnership that gives Qualtrics customers the ability to add Dialsmith’s online dial testing to their surveys. Qualtrics is offering the service through the Qualtrics Innovation Exchange Marketplace. This is big for Qualtrics users who want to test and evaluate different types of media—from […]
