New beta service from Google called Google Maps. You can not only zoom and pan (as with other map sites), but also drag the map with your mouse or double-click to center any area on your map. I also like the way, when you search for and click on a business, you get a […]
“Better Man” Manifesto
After writing a previous post about how men are more and more being portrayed as dopes in advertising, I started thinking about why that is and whether men are responsible for this shift in perception (or reality), or if it’s just the flavor of the month for advertisers? As a way of determining if others […]
Amazon Prime
As a next step beyond it’s successful free ground shipping on orders of $25 or more, Amazon has launched a new initiative called Amazon Prime™, allowing customers to pay $79 a year for “All You Can Eat” express (two-day) shipping with overnight shipping costing just $3.99 more per order. And, it can be shared […]
Super Bowl Ad Preview – Quarter by Quarter
If you can’t wait until Sunday or just want a heads-up on what to look forward to, MediaPost has a preview of the upcoming Super Bowl ads, quarter by quarter. Great stuff. Being much more of an advertising and media junkie than a hard-core sports fan, I have always more looked […]
Super Bowl Ad and MVP Voting via Text Messaging
American Online and Mobile 365 are offering cross-platform wireless customers a way, for a 50-cent fee, to vote for their favorite Super Bowl ad via text messaging. According to Wireless Week, “texted votes will be tallied as part of the AOL Super Sunday Ad Poll, which will be released on Monday following the game.” […]
“The Persuaders” Online
Many readers of this blog learned of it from references to the Perception Analyzer® in the PBS documentary, “The Persuaders.” I first referenced it in this previous post and if you missed the show, you now have two ways to check it out online: View the entire 90-minute documentary. View “Give Us […]
We’re Not ALWAYS Dopes
It was just a couple of nights ago that I was watching TV and noticed how many commercials were portraying men as complete idiots. Clueless fathers, insensitive husbands, slacker employees…you name it. Today, The New York Times takes on the topic with this article which notes, “the ‘man as a dope’ imagery has […]
The Long Tail
Coined by Chris Anderson, editor of Wired Magazine, The Long Tail was first an article, is now a blog and is on the way to becoming a book. Behind The Long Tail is the idea that there is tremendous value (and money to be made) in niche markets and products that are nowhere […]
Budweiser’s “Wardrobe Malfunction” – Real Ad or Savvy Marketing Stunt?
Budweiser supposedly created an ad for this year’s Super Bowl that depicts how Janet Jackson’s outfit was torn backstage before last year’s halftime show by someone using the rubberized garment to help twist open a bottle of Bud. Yesterday, Budweiser and FOX “agreed” not to air the spot, but today Budweiser released the ad […]
Two Great Lists: Smartest and Dumbest
Here are two great lists from Business 2.0 magazine that are informative, entertaining and, in the case of the second list, just plain scary: The Smart List – 25 companies that are outfoxing the competition. “Bold thinkers. Brilliant ideas. Clever strategies. Savvy execution.” The 101 Dumbest Moments in Business (requires paid subscription to […]
