DIAL LOG

Media multitasking

The Media Center at the American Press Institute concludes that 70% of media consumers use multiple forms of media at the same time. The goal of the study was to provide “quantifiable data on consumer media behaviors as an alternative to traditional audience measurement techniques, which at best capture bodies […]

This is what we’re saying!

For years, we at MSInteractive have been saying (and our clients agree) that using the Perception Analyzer® in focus groups helps eliminate “group-think” by allowing everyone to respond to questions based on their own opinions and not be influenced by the more vocal respondents in the group. It also facilitates […]

Office Makeover Contest

Creatively capitalizing on the whole makeover trend, Xerox, in conjunction with Entrepreneur Magazine, has launched an office makeover contest. Of course, the winning office will be stocked with state-of-the-art Xerox products and Thom Filicia (from “Queer Eye for the Straight Guy”) will help design the space. IMHO, brilliant!

Home Internet access stats

According to a new report by Nielsen/NetRatings, home Internet access penetration jumped from 66% in February 2003 to 75% today. However, the important caveat from the report is, “Internet access penetration is defined as the percent of people aged 2 and over living in households equipped with a fixed line […]

Boomer women have the money and power

While most of us already know this, an article by Fast Company offers some interesting statistics – two that caught my eye: By 2010, spending by people 40 and older will be a trillion dollars greater than spending by people between the ages of 18 and 34 — $2.6 trillion […]

Poll shows advertisers wary of TV buying season

According to this new poll by the Association of National Advertisers, 58% of advertisers are dissatisfied with the spring “upfront” buying season for television spots and 40% plan to move part of their ad budget to other media outlets. Primary reasons cited for the dissatisfaction are the network’s practice of […]