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Tag Archives: Public Opinion Polling

Presidential debate dial testing focus group

Dial Testing Called Back into Duty to Deliver Real-Time Returns on the Presidential Debates

Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the early returns on the candidates’ performances will already be in; the key responses, zingers and messages will have already been […]

Dialsmith’s Perception Analyzer a Hit at GoGreen

(Image courtesy of Joel Dames Photography) Here’s another installment of our recurring blog post theme, “Perception Analyzer Around the World,” where we shine a light on the great work our clients are doing in incorporating innovative uses of our dials and real-time polling technology. Client: GoGreen Conference Located: Portland, Oregon, […]


Behind CNN’s Colored Lines: Q&A with SMU Public Opinion Researcher Dan Schill

This past October, we published a blog post on the work that Rita Kirk, Ph.D. and Dan Schill, Ph.D. have done using our Perception Analyzer dials in their role as political research consultants for CNN. The two Southern Methodist University (SMU) researchers are the brains behind CNN’s focus groups of undecided voters whose real-time reactions […]

Perception Analyzer testing uncovers real-time opinions of State of the Union address

  Once again the Perception Analyzer by Dialsmith was used in a research session with swing voters to provide real-time feedback on the president’s State of the Union address.                                                                                                       Photos: GQR / Democracy Corps Research was conducted by Greenberg Quinlan Rosner for Democracy Corps and GQR Digital. […]