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Tag Archives: Storytelling

Elizabeth Merrick May, Nest

Engagious Podcast 05: Elizabeth Merrick May, Customer Strategist at Nest

Elizabeth has been a client, co-presenter, and industry friend for years. From her days at HSN (formerly Home Shopping Network), to her role within the Market Research Association (MRA), to her strategy and insights work at Nest, Elizabeth is without a doubt one of the smartest and most talented people […]

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Brian Kurtz

Engagious Podcast 04: Brian Kurtz, Self-proclaimed “Serial Direct Marketer”

I’ve had the pleasure of getting to know Brian Kurtz, a long-time friend and colleague of my business partner Rich Thau, through his Titans Mastermind events. Always dedicated to bringing amazing value to his audience, I knew Brian would do the same for listeners of this podcast and he did […]

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Jamie Mustard

Engagious Podcast 03: Jamie Mustard on the “Science of Obviousness”

Here’s the deal…I’m a TED-head! I was fortunate to attend the TED Conference a few years ago and I never miss the amazing TEDxPortland. When I heard TEDxPortland was putting on its first Salon Talks, I was in! One of the speakers was this dude, Jamie Mustard. I’d never heard […]

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Greg Weinstein

Engagious Podcast 02: Greg Weinstein, Audience Engagement Veteran

When I learned one of Brian Izenson’s former college roommates is a media veteran with a resume that includes writing, directing, and producing, I knew this conversation was meant to be. Greg Weinstein’s career has spanned the media landscape having worked with major traditional, streaming, and OTT outlets such as […]

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David Paull and Rich Thau, Engagious Co-Founders

Engagious Podcast 01: Rich Thau, Message Testing Expert & Co-founder of Engagious

New partners—new company—new podcast. Seems appropriate to kick things off with a conversation with my business partner Rich Thau. Rich is an expert at using principles from social science and behavioral psychology to shape messaging and resonate with an audience. He’s advised senior members of Congress, Fortune 500 executives, leaders […]

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Storytelling: New Science Is Enriching An Ancient Art

[Shoutout to the Greenbook Blog for publishing the original article on this topic authored by Dialsmith Founder & CEO David Paull] Okay, I admit this is a refresh of a blog post we published about two years ago. At that time, discussing storytelling in the context of market research still […]

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Storytelling Short Bites FOX Digital Studios and Mars

Dissecting the Eerie Power of Halloween Storytelling

Halloween Marketing Halloween is just around the corner and it’s hard to decide who’s giddier… the kids about to get their candy rush on or the brands who plan to leverage the holiday in every way, shape and form to promote their wares. But with every brand under the full […]

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Luck

Confessions of a Serial Storyteller

Storytelling Advice & Insights from Growth Hacker Kristin Luck At our core, Dialsmith is a company that helps others tell their stories more effectively and as such, we’ve always been fascinated by great storytellers regardless of their medium. So, we got pretty jazzed when we saw this recent Fast Company […]

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Aaron Paquette

Straight Talk about Storytelling: Q&A with Media Research Veteran Aaron Paquette

In this next installment of our popular storytelling series, we talk with media and entertainment research veteran Aaron Paquette. Through his career at CBS, Sony, OTX, Nielsen and Vision Critical, Aaron has a great eye for how to tell a story that will get buyers’ and viewers’ attention. Q: How […]

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Paul Smith storytelling

What’s the Story with Market Research?
Q&A with Author and Leading Business Storytelling Expert Paul Smith

I think one of the most critical roles market researchers can play in the story development process is identifying the right stories to tell. There’s been an interesting convergence going on between the art of storytelling and the science of market research. And for those who’ve been following our blog, […]

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Q&A with Author and Leading Business Storytelling Expert Paul Smith
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