How is market research perceived from those outside the market research industry? That’s the question NewMR and GreenBook posed to social media researchers issuing a challenge to report back with both findings and recommendations. The big takeaway finding from the project was this: “The research industry is too busy talking […]
Tag Archives: Super Bowl ads
THE LAST WORD ON THE SUPER BOWL ADS
Q&A with Kellogg School’s Brand Expert Tim Calkins Yes, we know that at this point, the giant sugar rush we all experienced around this year’s Super Bowl ads has subsided, but when we got the opportunity to “talk shop” with a fellow Super Bowl ad “junkie” especially one with […]
Results Are In! What We Learned from this Year’s Super Bowl Ads
While everyone was busy digesting the on-field action as well as all those wings, nachos, pizza, etc. during the Super Bowl, our Dialsmith team was busy trying to make sense of the Slidermetrix polling we were seeing on the Super Bowl ads. As a quick refresher before we jump […]
Latest on the Pre-Released Super Bowl Ads
We’ve been busily working to keep pace with the Super Bowl advertisers who have pre-released their spots. So far, so good. We have 15 ads available for viewing and rating second-by-second on our Slidermetrix VideoLink site as of this posting and more on the way. Early returns are starting to reveal […]
Super Bowl Ads are Back and So Is Slidermetrix!
Dialsmith and VideoInk partner to offer second-by-second “scoring” of Super Bowl ads For 30 seconds of air during this year’s Super Bowl, advertisers are paying as much as $4.5 million. That’s a whopping $150K per second and a huge investment to make an impression on viewers as they enjoy the […]
Everything You Need to Know About Our Super Bowl Ad Ratings in 10 Bullets!
There’s probably a few of you who are interested enough and have the time to read through pages of reporting and watch a multitude of videos with analysis of the results from our Super Bowl ad ratings (if this is you, please feel free to skip down to the last […]
Ad Research Panel Analyzes Super Bowl Ads
Looking for what advertising researchers think about the Super Bowl ads? Dialsmith’s David Paull joined a panel of ad research experts in a two-part online discussion breaking down the impact and effectiveness of the Super Bowl ads and what metrics researchers look for to measure the winners and losers. The […]
Dialsmith Hits the Airwaves to Talk Super Bowl Ad Ratings
As part of our efforts to support the Super Bowl ad ratings work we’re doing in partnership with KGW NewsChannel 8 and their partner stations across the country, we filmed this news segment with KGW Business Reporter Joe Smith. David and I did our best to provide some background on […]
Watch and Rate the Early Super Bowl Ads Now
Remember when the Super Bowl ads could only be seen during the Super Bowl? Yeah, not the case anymore. Super Bowl Advertisers are releasing their ads to the public earlier every year, which means you have the first crack at viewing and rating these early birds and letting the advertisers […]
Dialsmith and KGW NewsChannel 8 Team Up to Offer Second-by-Second Super Bowl Ad Ratings
Now that the Super Bowl teams are set, it’s time to focus on the real competition taking place on February 2nd. Yes, we’re talking the Super Bowl ads and today, Dialsmith announced an exciting venture with Portland, Oregon NBC Affiliate KGW NewsChannel 8 and its partner affiliates from around the […]
