Marketers plan their words carefully, but never more intentionally than in times of crisis. Natural disasters, and human-made tragedies, impact business. So then, how do you tell your customers their orders are delayed because your warehouse burned in a wildfire? How does the Houston Tourism Board invite people back after […]
Archive by Author
STORY 2017 Conference: Top 5 Takeaways
A conference that breaks the mold is a very good thing It’s not often that you leave a conference so impressed and inspired that you want to tell everyone about it, but that’s exactly how I feel about STORY 2017. STORY is an event for more than just creative and […]
Fall TV Pilot Season: Sink or Swim in Minutes
How important are the Fall Pilots? In the current entertainment climate, a show will often sink or swim based solely the performance of the pilot. Thus all the hype around the “New Fall Shows” before they even air. A lot is riding on that first episode. A lot of careers […]
Mystique Marketing at Supreme New York City
The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com) Mystique Marketing To the Supreme… If you’re […]
What is Dial Testing? Redux (the video edition)
One of our most viewed blog posts in recent months is one that addresses a question we get a lot here at Dialsmith, namely, “What is Dial Testing?” In the post, I offer an official answer to the question but then delve into the “give it to me straight…” answer […]
TRUE GRIT – Report Highlights Three Key Factors in Market Research Study Design
Greenbook’s market research industry GRIT Report is the gold standard for understanding the state of the market research industry and what clients are looking for. In this recent report, I was struck by three of the most important factors in study design: Proven methodology Participant engagement Trust in the results These […]
Media-Rich Data Collection Techniques for Online Surveys: Proceed with Smarts
Emojis are Not Valid ‘Media-Rich’ Data In this recent Qualtrics post, the authors explored some potential drawbacks of media-rich data collection techniques for surveys; elements such as star ratings, emojis for emotional response, sliders, etc. Their position is that these complex elements should be minimized because not all respondents will […]
Your Best Story Hinges on a Single Word
Recently, our own David Paull wrote a post about, of all things, a direct mail piece. But it is more than that. The Tale of Two Sides highlights the thin line between strong and weak communication; How a hit or a miss comes down to just a few words. DS: You […]
My Time Off: Protecting Children in Liberia (and a wee bit of White Port)
There are big, heart-wrenching challenges in this world. This is how Courtney Ulrich, one of our own, tackles them: One community at a time. I am a graduate student and a Dialsmith team member. With a team that’s ‘here, there, and everywhere’ (at all times), I do the things around here […]
Don’t Bring Geckos to the Czech Republic (and 5 other travel tips)
As you venture out on your July 4th travels, here are some travel tips from one of our field consultants, Greg Treat. Greg runs research projects for clients across the globe. The result: a wealth of knowledge about the simplest things that can make international travel more bearable. It is […]
