Good article at MarketingProfs about the use of color in branding. An interesting example they cite is UPS using the color brown, one of the least used colors in marketing (blue is the most used, but the way). It turns out, “brown represents steadfastness, simplicity, friendliness and dependability—perfect for a […]
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Airport Oasis
New York day spa, Oasis, is teaming-up with JetBlue Airways to offer a full service spa at the JetBlue terminal of JFK airport. Treatment times will even be coordinated with arrivals and departures. From my perspective, what is so interesting about this is the blending of a high-end NY spa […]
Trump World
According to The New York Times, Donald Trump is launching a new bimonthly magazine this fall called Trump World with the focus to be on “his personal interests.” According to the editor and publisher, the magazine will “feature Mr. Trump’s business and real-estate advice, as well as helpful hints on […]
Advertising: Reinvented
Must read article from Wired on how the media consumption behavior of 18-34 males is changing the world advertising and how companies sell to us.
90-second Television Commercials
As another means of busting through the clutter and holding onto fast-forward-happy DVR viewers, companies are trying 90-second television commercials, according to this article in The New York Times (free subscription required). We previously touched on the advertising challenges posed by DVR’s in this post.
I Want My TV
According to USA Today, a new study found that 80% of men 18-34 would give up their video game consoles before giving up their TV sets. Though this is contrary to a study earlier this year by a video game industry association that showed “about 52% of video and computer […]
Best Global Brands by Value
Interbrand and Business Week have released their 2004 rankings of the world’s most valuable brands. Brand Autopsy has a link to the Business Week article (which otherwise requires a subscription to read) and a good summary post.
Eating Habits of Teens
The July/August issue of Quirk’s Marketing Research Review magazine published results of a Teen Health & Nutrition study by BuzzBack Market Research (p. 8, content not available online). Over 500 U.S. teens were surveyed and here is some of what they said: Favorite fast-food restaurant: Subway (64%) McDonald’s (48%) Top […]
Few Questions For…Howard Varinsky
Renowned jury consultant Howard Varinsky, of Varinsky Associates, took time from his busy schedule for a few questions from me this week. Trained in psychology and having practiced jury consulting for 25 years, Mr. Varinsky is an expert in developing winning trial strategies, voir dire and jury selection, witness preparation […]
Blockbuster May Be Getting It
Since this previous post, Blockbuster has begun testing online DVD rentals to compete with Netflix. And, in a move to beat Netflix at the online DVD rental game, Blockbuster is “offering is an unlimited number of rentals per month, with up to three DVDs out at any one time, for […]
