(This post originally appeared on the Engagious Blog) There’s no question that word of mouth advertising is powerful. In fact, a Nielsen study confirmed that 83% of global consumers say they “completely” to “somewhat” trust the recommendations of friends and family. It stands to reason that customer testimonials in advertising, […]
Archive | Brands & Marketing
RSS feed for this section
Engagious Podcast: Rick Cesari, the Czar of D2C Storytelling
Podcast: Play in new window | Download
Subscribe: RSS
If you’ve heard of the brands OxiClean, Sonicare, or GoPro, well then, you’ve seen the marketing brilliance of this episode’s guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.
Great Takes from CRC Part 3, Aligning Behind a Tangible Vision
Podcast: Play in new window | Download
Subscribe: RSS
Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.
Ethics is Good Business
(Originally posted on the Engagious Blog.) Good Ethics is Good Business: Jonathan Haidt at BSPA Every year behavioral psychology’s best and brightest (and those who aspire to be) gather at the Behavioral Science & Policy Association (BSPA) conference to drop knowledge, meet people, and learn new things. This year’s […]
Engagious Podcast: Rick Petry, Storytelling for our Attention-Deficit Culture
Podcast: Play in new window | Download
Subscribe: RSS
When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients realize more than a billion dollars in combined sales and he has some great insights to share on how storytelling and behavioral science techniques can help engage consumers and drive sales.
The Psychology of the Pumpkin Spice Latte
(Originally posted on the Engagious Blog.) Because everyone else is doing it Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything. Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does […]
Podcast: Kathy Klotz-Guest, Using Humor to Connect
Podcast: Play in new window | Download
Subscribe: RSS
In the world of audience engagement there are many people who do one thing really well. Then, from time to time, you meet someone who does many things really well! That’s the case with Kathy Klotz-Guest. Kathy’s main focus is on helping her clients connect with their customers as real people. What’s unique is that she draws from her experience as a Silicone Valley executive, speaker, author, workshop leader, and…wait for it…improv comedian.
Podcast: Ryan Serhant, Selling an Audience Like Serhant
Podcast: Play in new window | Download
Subscribe: RSS
Engaging an audience is hard enough through one medium, but imagine having to do it across four?! That’s what this episode’s guest, Ryan Serhant, has been able to master. You may know of Ryan from his hit TV shows, “Million Dollar Listing New York” and “Sell It Like Serhant.” Or, maybe you’ve heard he has a book coming out also titled, Sell It like Serhant. Or, maybe you watch his weekly YouTube vlog. Or, maybe you trade in multimillion-dollar New York real estate and have worked with Ryan on a deal.
I’m exhausted just writing this post and all of that is Ryan’s life! In each case, he succeeds by engaging an audience (be it an audience of one or millions) and drawing them to him. It’s for this reason that we’re thrilled to have him on the podcast to see what we can learn from him.
Wait… Now Engagious is a Podcast?
Answers to this Question and More with Engagious CEO and Podcast Host David Paull
It’s true. The Engagious Podcast is now, officially, a thing, and we have David Paull, Engagious co-founder and CEO, and now host of the Engagious Podcast, to thank for it. So, why is a business communication consultancy interested in producing a podcast, who might want to listen to it, and what do […]
The Super Bowl of Advertising starts NOW — #RateTheAds
$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]
