What’s Happening With In-Person Research Earlier this year we spoke with leaders in market research about the prospects for in-person research in 2021. (Those podcasts are listed below.) A few months later, we asked them to give us an update. What are they seeing today? What’s changed? Bob Qureshi, i-view […]
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ENTERTAINMENT RESEARCH: HOW DIAL TESTING IS USED TO “PRIME” TV PILOTS FOR TAKE-OFF
Every major broadcast network has used dial testing to gather audience feedback on their television pilots. That’s a pretty positive endorsement of the value that dial testing brings to entertainment research. Here are some of the things that veteran media research expert Aaron Paquette had to say about dial testing: […]
Your Memory Stinks: HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
PART I | WHO ARE WE AND WHY ARE WE DOING THIS? Recall and memory. Tricky things. Especially for market researchers. The market research industry has traditionally relied upon recall- and memory-based methods for gathering feedback and insights. But there’s a ton of evidence out there that calls into question […]
CNN Dial Tests the First Presidential Debate
Dial testing makes another showing on the campaign trail. If you’ve been living under a rock for the last 24 hours, you may not know that last night’s debate was one for the record books. As has been tradition for years, CNN used dial testing during last night’s debate. They […]
Back-To-School Messaging: How Parents Feel About Conditions For Returning to School
Back-To-School Messaging is a Mixed Bag for These Parents As part of the ongoing “Back-to-Normal Barometer” tracking study, we crafted and dial tested back-to-school messaging to gauge how parents would react. We tested the video below featuring someone playing the role of a school superintendent communicating a message about students […]
10 Types of Online Studies We’ve Done Post-COVID
In the post-COVID world, research hasn’t stopped, but it has changed profoundly. Week-by-week, we’ve be expanding the playbook on online qual…
7 Examples of Reasons To Believe (RTB)
When creating reasons to believe, the rule of QUALITY over quantity prevails. And you gotta test them! One (or 2) Reasons to believe (RTBs) that are highly believable are a lot more compelling than several that are loosely related. When in doubt, test them to make sure they’re compelling […]
A SECURE CONFERENCING PLATFORM FOR MARKET RESEARCH
Dialsmith is a Member of ZoomGov for Secure Online Research This high-security platform for web conferencing is used by fewer than 1% of all accounts. ZoomGov was designed to serve sensitive areas of the US Government. We use this same technology for all our online qual research: online focus […]
Is ZOOM Secure for Market Research and Online Focus Groups?
Online focus groups and dial groups are our new normal. And we get this question a lot. If you are like the other 99% of companies, you are using the commercial version of Zoom. The short answer for you is “Yes, Zoom is secure for market research.” (At Dialsmith, we […]
Online Dial Testing for Online Qual Research: Video
(This presentation courtesy of the #NewMR webinar series on the Future of Data Collection) Make the pivot: Virtual dial testing when in-person research methods are not an option Dialsmith SVP Eric Alzuhn explains how online dial testing is being used to capture second-by-second feedback on all form of recorded media: […]
