With online research, participant engagement is critical. Conducing online market research offers many benefits but also a new set of challenges—participant engagement being a big one. If you’re thinking of ways to best test various forms of media (video and/or audio) online, check out this short video. It explains how […]
Archive | Online Dial Testing
RSS feed for this section
TRUE GRIT – Report Highlights Three Key Factors in Market Research Study Design
Greenbook’s market research industry GRIT Report is the gold standard for understanding the state of the market research industry and what clients are looking for. In this recent report, I was struck by three of the most important factors in study design: Proven methodology Participant engagement Trust in the results These […]
Media-Rich Data Collection Techniques for Online Surveys: Proceed with Smarts
Emojis are Not Valid ‘Media-Rich’ Data In this recent Qualtrics post, the authors explored some potential drawbacks of media-rich data collection techniques for surveys; elements such as star ratings, emojis for emotional response, sliders, etc. Their position is that these complex elements should be minimized because not all respondents will […]
Moment-to-Moment Cheat Sheet: Online Research vs In-Person Research
Online research has become the mode of choice for many brands and content producers due, in no small part, to the modest relative cost and faster turnaround. Moment-to-moment research (aka dial testing) has traditionally been conducted in-person, the use of online moment-to-moment is becoming much more prevalent. So, how do […]
The Skinny on Microsoft Video Pulse
Image courtesy of WinBeta. Lenny Murphy’s recent GreenBook article on Microsoft’s entry into the moment-to-moment data collection game, via their Video Pulse product, is a good read and I admit it’s cool technology. As Dialsmith’s founder and CEO, and someone who’s worked to evolve and refine moment-to-moment tools and methods for more […]
MANY FACTORS PUSHING POLITICAL MESSAGE & AD TESTING ONLINE
In this recent Campaigns and Elections article, Dialsmith founder & CEO David Paull makes the compelling argument that this election cycle is the first where all the planets have finally aligned for campaigns to reap significant benefits of conducting online political research. We are seeing it, first-hand, here at […]
Sights and Sounds: Qualtrics Insight Summit
This was Dialsmith’s first year attending the Qualtrics Insights Summit as an official Qualtrics Innovation Exchange partner and exhibitor. Founder & CEO David Paull and Manager of Online Products & Client Services Aaron Korach represented the Dialsmith contingent and helped welcome attendees to our online dial testing demo as part of […]
The Data Behind Hit TV Shows: Q&A with Dr. Sebastian Wernicke
We recently came across this fascinating TED Talk from Dr. Sebastian Wernicke, Head of Data Science at Munich, Germany based consultancy Solon, called “How to use data to make a hit TV show.” Dr. Wernicke, who’s schooled in bioinformatics, discusses the differences in how Netflix and Amazon used data to make decisions when […]
Shedding Light on the Qualtrics—Dialsmith Partnership
In case you haven’t heard, Qualtrics and Dialsmith announced a partnership that gives Qualtrics customers the ability to add Dialsmith’s online dial testing to their surveys. Qualtrics is offering the service through the Qualtrics Innovation Exchange Marketplace. This is big for Qualtrics users who want to test and evaluate different types of media—from […]
10 Things Our Dials & Sliders Rated in 2015
Keeping up with our tradition of highlighting some of our more interesting and memorable projects of the year, this time we’re going bigger with 10 things our dials and sliders rated in 2015. (psst…we actually snuck in 11 so start scrolling and get them out!). Chronological order…no favoritism here! 1. […]
