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Creating An Effective Insights Story
Engagious Podcast: Brian Gottlieb, In Business, Like Politics, Reputation is Everything
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Having worked as a staffer on Capitol Hill, public policy consultant, pollster, and corporate communication strategist, Brian Gottlieb knows a thing or two about getting a point across and engaging an audience. In this podcast, we dig in to Brian’s diverse career and get his take on a wide variety of topics. In this time of political divide and corporate reputation challenges, Brian’s experience and advice are particularly timely.
Vendor versus Partner… What’s in a Name? Quite a Bit, Actually
As I was reading Isabelle Albanese’s recent and well-reasoned op-ed piece in Quirk’s about the evolving relationship between market research suppliers and their clients, I was reminded about our own post discussing the Dialsmith Code (Behind the Dialsmith Code). In her piece, Albanese, who founded and heads up her own […]
Eileen Campbell – Research For The CMO | Ep. 02
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Learn How Researchers Can Better Serve The Chief Marketing Officer
The Tech Behind Political Message Testing
Certainly, any successful political campaign starts with having a strong candidate. But, to be successful in today’s political climate, campaigns also need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team […]
Engagious Podcast: Kristen Soltis Anderson, Engaging the Millennial Voter
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When I asked my business partner, Rich, who would make a great podcast guest to chat with about crafting engaging messaging in politics and public policy, he replied Kristen Soltis Anderson without skipping a beat. And, I’m glad he did! Kristen is a respected pollster, co-host of the bipartisan podcast http://www.thepollsters.com/, co-founder of polling and consulting firm Echelon Insights, and regularly lends her voice to ABC News, MSNBC, FOX News, and more.
In this conversation, Kristen and I talk about messaging in the era of social media, the public’s trust in social media platforms, the use of visual storytelling in effective messaging, and what she’s learned from hosting her own successful podcast.
Dave Knox – Predicting The Turn | Ep. 01
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Bridging The World Of Fortune 500 And Entrepreneurship For Better Insights
Introduction to Audible Insights – Brought To You By The Insights Association | Ep. 00
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Empowering Intelligent Business Decisions
Case-In-Point: Using Online Dial Testing to Drive Deeper In-Person Qual
Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]
Wait… Now Engagious is a Podcast?
Answers to this Question and More with Engagious CEO and Podcast Host David Paull
It’s true. The Engagious Podcast is now, officially, a thing, and we have David Paull, Engagious co-founder and CEO, and now host of the Engagious Podcast, to thank for it. So, why is a business communication consultancy interested in producing a podcast, who might want to listen to it, and what do […]
