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Elizabeth has been a client, co-presenter, and industry friend for years. From her days at HSN (formerly Home Shopping Network), to her role within the Market Research Association (MRA), to her strategy and insights work at Nest, Elizabeth is without a doubt one of the smartest and most talented people I’ve ever worked with. It’s my absolute honor to have her on this podcast.
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Leaning Into The Behavioral Science Space
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Creating An Effective Insights Story
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Having worked as a staffer on Capitol Hill, public policy consultant, pollster, and corporate communication strategist, Brian Gottlieb knows a thing or two about getting a point across and engaging an audience. In this podcast, we dig in to Brian’s diverse career and get his take on a wide variety of topics. In this time of political divide and corporate reputation challenges, Brian’s experience and advice are particularly timely.
As I was reading Isabelle Albanese’s recent and well-reasoned op-ed piece in Quirk’s about the evolving relationship between market research suppliers and their clients, I was reminded about our own post discussing the Dialsmith Code (Behind the Dialsmith Code). In her piece, Albanese, who founded and heads up her own […]
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Learn How Researchers Can Better Serve The Chief Marketing Officer
Certainly, any successful political campaign starts with having a strong candidate. But, to be successful in today’s political climate, campaigns also need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team […]
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When I asked my business partner, Rich, who would make a great podcast guest to chat with about crafting engaging messaging in politics and public policy, he replied Kristen Soltis Anderson without skipping a beat. And, I’m glad he did! Kristen is a respected pollster, co-host of the bipartisan podcast http://www.thepollsters.com/, co-founder of polling and consulting firm Echelon Insights, and regularly lends her voice to ABC News, MSNBC, FOX News, and more.
In this conversation, Kristen and I talk about messaging in the era of social media, the public’s trust in social media platforms, the use of visual storytelling in effective messaging, and what she’s learned from hosting her own successful podcast.
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Bridging The World Of Fortune 500 And Entrepreneurship For Better Insights
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Empowering Intelligent Business Decisions
