The final chapter of the Presidential Debate season has come to a close and it was another busy night for our Perception Analyzer dials. Dial testing focus groups were conducted in key swing states across the country and were featured (again) on major broadcast/cable news networks such as CBS News and FOX News. Here […]
Tag Archives: Political Research
Dial Testing Provides Instant Analysis of the VP Debate
With barely enough time to catch our breath from the first Presidential debate, it was the Vice Presidential candidates taking center stage. Dial testing focus groups were at it again, powered by our Perception Analyzer and Slidermetrix technology, and providing real-time polling and instant results that the broadcast networks used extensively in […]
Commentary and Analysis from Dial Testing the First Presidential Debate
During last night’s Presidential Debate, focus groups of voters in key states across the country were asked to view and log their real-time reactions to the debate performances of both Hillary Clinton and Donald Trump using our Perception Analyzer dials. The majority of the time, dial testing like this is […]
Using Dial Testing to Explore Impact of Race on Presidential Debate Viewers
Most of us within the research community are approaching next week’s first Presidential Debate with excitement and fascination. But for Dr. Charlton McIlwain, whose research focus is on the intersection of race and media within the context of social and political arena, next week’s Debate must seem like the Super […]
Dial Testing Called Back into Duty to Deliver Real-Time Returns on the Presidential Debates
Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the early returns on the candidates’ performances will already be in; the key responses, zingers and messages will have already been […]
MANY FACTORS PUSHING POLITICAL MESSAGE & AD TESTING ONLINE
In this recent Campaigns and Elections article, Dialsmith founder & CEO David Paull makes the compelling argument that this election cycle is the first where all the planets have finally aligned for campaigns to reap significant benefits of conducting online political research. We are seeing it, first-hand, here at […]
Trump and Carson React to the Dials
As mentioned previously on our blog, dial testing focus groups are popping up all over the networks during the early stages of this election year. Lee Carter of Maslansky & Partners is a frequent guest on Fox News’ daily morning news/talk program Fox & Friends where she provides commentary on the […]
Sights and Sounds: Qualtrics Insight Summit
This was Dialsmith’s first year attending the Qualtrics Insights Summit as an official Qualtrics Innovation Exchange partner and exhibitor. Founder & CEO David Paull and Manager of Online Products & Client Services Aaron Korach represented the Dialsmith contingent and helped welcome attendees to our online dial testing demo as part of […]
CNN Revs Up Dial Testing Focus Groups for Presidential Primaries
With the Iowa Caucuses and New Hampshire Primaries come and gone, the Presidential Primary season is really heating up. As it has for the past 8 years, CNN is running dial testing focus groups, powered by our Perception Analyzer dials and technology, to gauge the real time reactions and opinions of […]
Luntz’s Dial Testing Focus Group Hits High Mark During GOP Debate
Image courtesy of Fox News In case you hadn’t heard, there was another GOP candidate debate last night and that means that Frank Luntz was at it again, running a dial testing focus group using our Perception Analyzer dials. But what was unique about last night’s group was its response […]
