DIAL LOG
Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer tools for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing you probably have many of the same […]

Super Bowl Ads Fails Slidermetrix

Super Bowl Ads: Fails and Flops

We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]

Clinton Campaign Ad

Hillary Clinton’s Advertising – Could Dial Testing Have Made the Difference?

Per AdvertisingAge, “Role Models” was one of the Clinton campaign’s most highly budgeted ads. (Image courtesy of NYDailyNews.com) Interesting article in AdvertisingAge this week by Simon Dumenco where he makes the case that one of the downfalls of the Clinton campaign was that their advertising in the critical weeks prior to the election […]

60 Minutes Frank Luntz dial testing

60 Minutes Taps Frank Luntz and Dial Testing to Gauge Mood of the Nation on Election Eve

On the eve of the presidential election, 60 Minutes ran a fascinating segment delving into the mood and sentiment of the nation in the last days before the election. The segment featured an interview with well-known pollster Frank Luntz and results from a dial testing focus group Luntz conducted using our Perception Analyzer dial […]