DIAL LOG
Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer tools for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing you probably have many of the same […]

Super Bowl Ads Fails Slidermetrix

Super Bowl Ads: Fails and Flops

We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]