Though she’d never admit it, growth strategist and business consultant Kristin Luck is a rock star in the market research world. Her jam, besides helping propel companies to exponential growth, is engaging audiences through storytelling. She’s leveraged her storytelling acumen into successes as a highly regarded thought leader, keynote speaker […]
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HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
This series of articles is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. You can continue to track news and updates from the program or participate in discussions by following on Twitter at @Dialsmith and #ExposingRecallMRx […]
Meet The Team GP Edition: David Paull
A while back, we introduced you to members of our Dialsmith team through our Meet the Team blog series where we posted entertaining (yes, and sometimes embarrassing) factoids about some of the folks that make Dialsmith a fun place to work. Now, we’re taking this relationship a step further by exposing the guilty […]
Research Business Daily Report Podcast Features Discussion of Flawed Recall & Memory Bias in Market Research
Dialsmith Founder & CEO David Paull and Head of Customer Insights Analytics at Nest, Elizabeth Merrick, joined Research Business DAILY Report’s Bob Lederer to discuss the impact of flawed recall and memory bias on market research for the RBDR Podcast. You can view the podcast below. You can track all the news, […]
ASU Researchers Dial In to How Romantic Couples Regulate Stressful Interactions
Can the Perception Analyzer play a role in helping researchers and clinicians understand when and how some couples regulate stressful interactions while others don’t? Dr. Ashley K. Randall, Ph.D., assistant professor and director of clinical training of counseling and counseling psychology, and her colleague Dr. Nicholas Duran, assistant professor in […]
Meet The Team GP Edition: Clinton Godeke
A while back, we introduced you to members of our Dialsmith team through our Meet the Team blog series where we posted entertaining (yes, and sometimes embarrassing) factoids about some of the folks that make Dialsmith a fun place to work. Now, we’re taking this relationship a step further by exposing the guilty […]
[SPECIAL FEATURE]
HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
Dialsmith is publishing this series of articles in partnership with ESOMAR’s Research World Connect. This series is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. The program consists of a series of discussions with experts from the […]
Meet The Team GP Edition: Dan Welch
A while back, we introduced you to members of our Dialsmith team through our Meet the Team blog series where we posted entertaining (yes, and sometimes embarrassing) factoids about some of the folks that make Dialsmith a fun place to work. Now, we’re taking this relationship a step further by exposing the guilty […]
Update from IIeX North America: Panel Session Wrapped & Links to Share
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Podcast: Play in new window | DownloadSubscribe: RSS Earlier today, our team wrapped up a reportedly spirited panel session at IIeX North America. We’ll share some takeaways from the session soon but in the meantime, here’s some quick hitters from our session and the others in the “Tipping the Sacred Cows of Market […]
[SPECIAL FEATURE]
HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
Dialsmith is publishing this series of articles in partnership with ESOMAR’s Research World Connect. This series is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. The program consists of a series of discussions with experts from the […]
