When most people think of dial testing, they think of how it’s being used in more visible research, like gathering feedback on political speeches or debates, or for tv pilot testing. But an area where we’re seeing recent growing interest in dial testing is in keynote presentations. In today’s age […]
Tag Archives: online dial testing
3 Must-Haves for Online TV & Film Testing
3 Must-Haves for Online TV & Film Testing For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods? Spring is the season of decisions: […]
Dial Testing Messaging to Break Through COVID-19 Vaccine Hesitancy
With demand for the COVID-19 vaccine leveling off in some states, vaccine hesitancy is a very hot topic right now. At Lillian Labs, with the help of our sister company Dialsmith, I recently conducted a few studies looking into how to message to those who are still hesitant or opposed […]
Online Dial Testing Winning Over Jury Research Consultant and Her Clients
IN BRIEF Dr. Katherine Vinson is a social psychologist with a specialty in juror behavior and more than a decade of litigation experience. For years, in-person dial testing has been a mainstay of her’s and her firm, Vinson & Company‘s, research approach. In 2020, with the pandemic bringing a sudden […]
10 Types of Online Studies We’ve Done Post-COVID
In the post-COVID world, research hasn’t stopped, but it has changed profoundly. Week-by-week, we’ve be expanding the playbook on online qual…
UNMASKING THE UN-MASKERS: HOW TO GET ‘NEVER MASK WEARERS’ TO RECONSIDER
The research is in: Masks DO help prevent the spread of COVID-19. Yes, there were mixed messages from the government at the beginning which did not help with adoption by the public. But the message is now clear: wear masks and we will beat this thing. In fact, both New York and […]
Adapting to Online Qual Can Bring Out Your Growth Mindset
Growth Mindset or Fixed Mindset? In this covid-19 world, the business of research has one choice right now… Adapt. Bring on the Growth Mindset! This does not mean settling. It just means thinking differently about how you execute your work. Think about moving to Online Qual and how to make […]
A SECURE CONFERENCING PLATFORM FOR MARKET RESEARCH
Dialsmith is a Member of ZoomGov for Secure Online Research This high-security platform for web conferencing is used by fewer than 1% of all accounts. ZoomGov was designed to serve sensitive areas of the US Government. We use this same technology for all our online qual research: online focus […]
Is ZOOM Secure for Market Research and Online Focus Groups?
Online focus groups and dial groups are our new normal. And we get this question a lot. If you are like the other 99% of companies, you are using the commercial version of Zoom. The short answer for you is “Yes, Zoom is secure for market research.” (At Dialsmith, we […]
Mock Jury and Trial Research in the New Normal of Virtual Research
Yes, in the new normal of social distancing and stay-at-home orders, courts are postponing hearings and trials, or moving them online. And many courthouses are currently empty. But the case load for litigators and the need for trial research hasn’t disappeared. Lawyers and their clients still need trial research, and […]
