As President Obama was delivering his State of the Union last night, focus groups of voters on both sides of the country were watching and scoring the President’s address with the Perception Analyzer dials. Using the Perception Analyzer, researchers are able to capture quantifiable data that shows how voters are […]
Slidermetrix and Philly.com Break New Ground with Real-Time Super Bowl Ad Ratings
Exciting news to share about our new online tool Slidermetrix… In advance of Sunday’s big game, we’ve gotten together with Interstate General Media, publishers of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com, and our research partners at Greenberg Quinlan Rosner Research to launch a first-of-its-kind online Super […]
Behind CNN’s Colored Lines: Q&A with SMU Public Opinion Researcher Dan Schill
This past October, we published a blog post on the work that Rita Kirk, Ph.D. and Dan Schill, Ph.D. have done using our Perception Analyzer dials in their role as political research consultants for CNN. The two Southern Methodist University (SMU) researchers are the brains behind CNN’s focus groups of undecided voters whose real-time reactions […]
What’s Your Window?
I used to work in high-end retail and every month HQ would send a “window stylist” to our shop to create that month’s masterpiece. And they really were. Sometimes elaborate and ornate and sometimes subtle understated. But always perfect to the last detail and eye-catching to everyone who passed by. […]
New London-Based Focus Group Facility Features Perception Analyzer
Photos courtesy of i-view London. We wanted to share some exciting news as our partner Premier Viewing Facilities Europe officially opened the doors of its newest focus group facility, i-view London, this week. Located in the heart of London, the state-of-the-art, five-studio facility offers Perception Analyzer® dial testing by Dialsmith, a dedicated media […]
It’s Dialsmith’s Perception Analyzer
Once again, as in 2008, the Perception Analyzer® has been placed in the national spotlight as live dial focus groups have been featured on CNN, FOX News, and other networks during the conventions and presidential debates. While the technology itself has been embraced by networks that choose to prominently feature […]
Expert Jury Consultant “Handpicks” Dialsmith for Dial Testing Mock Juries
Here’s our next installment of, “Perception Analyzer Around the World,” the series where we highlight innovative use cases of our Perception Analyzer dials. This time, we follow the dials into the field of litigation consulting. Client: Laurie Kuslansky, Ph.D., Expert Jury Consultant Located: New York, NY Description: With 32 years of […]
Dialsmith’s Perception Analyzer tool used by CNN researchers for 2012 Presidential Debates, Primaries, and Conventions
Continuing the trend from the 2008 presidential debates, annual State of the Union addresses, and the 2012 Democratic and Republican conventions, CNN once again turned to researchers Rita Kirk and Dan Schill from Southern Methodist University to gauge the real-time reactions of undecided voters. Using Dialsmith’s Perception Analyzer dials, CNN’s […]
Outdoor Industry Association Debuts Perception Analyzer® by Dialsmith to its Members at Debate Watch Party
Happy Presidential Debate Day everyone! In a new recurring blog segment, I’m calling, “Perception Analyzer around the World.” I’ll be featuring clients who are using our Perception Analyzer (PA) dials in new and/or interesting ways. My goal with these segments is to shed some light on the great work our […]
