Pie and Thanksgiving… they go together like, well… like apple and pie. And this time of year, especially here in the States, there’s a whole lot of attention being paid to both–I mean c’mon, we’re talking about two huge slices of Americana here. So, while we here at Dialsmith, […]
THE PSYCHOLOGY OF THE PUMPKIN SPICE LATTE (#PSL for short)
PUMPKIN SPICE – BECAUSE EVERYONE ELSE IS DOING IT Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything. Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does this obsession happen? It’s […]
CNN Dial Tests the First Presidential Debate
Dial testing makes another showing on the campaign trail. If you’ve been living under a rock for the last 24 hours, you may not know that last night’s debate was one for the record books. As has been tradition for years, CNN used dial testing during last night’s debate. They […]
Swing Voter Project: A Tale of Two Convention Speeches
Dialsmith is working in partnership with Engagious and the Schlesinger to conduct a series of monthly swing voter focus groups in key battleground districts across the Upper Midwest and Florida. In our most recent focus groups, conducted virtually with swing voters from Wisconsin, we asked our participants to dial test […]
Back-To-School Messaging: How Parents Feel About Conditions For Returning to School
Back-To-School Messaging is a Mixed Bag for These Parents As part of the ongoing “Back-to-Normal Barometer” tracking study, we crafted and dial tested back-to-school messaging to gauge how parents would react. We tested the video below featuring someone playing the role of a school superintendent communicating a message about students […]
Lucy Davison, Keen As Mustard | Ep. 29
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On this episode of the Audible Insights podcast, we speak with Lucy Davison, Founder and Managing Director (aka the “Colonel Mustard”) of Keen as Mustard Marketing, a full-service specialist agency, providing marketing communications support to clients in data, research and insight. Lucy and I discussed the main challenges and questions her clients are coming to her for help with right now, and what the next big challenges will be for those in the research industry.
10 Types of Online Studies We’ve Done Post-COVID
In the post-COVID world, research hasn’t stopped, but it has changed profoundly. Week-by-week, we’ve be expanding the playbook on online qual…
Why Don’t People Wear Masks? How Can We Change That?
Why Don’t People Wear Masks? There is a (relatively) small subset of the population who NEVER wear masks. We are digging into this group to figure out why. We will keep this brief: The science is real: Masks are our best (last?) line of defense against coronavirus The […]
UNMASKING THE UN-MASKERS: HOW TO GET ‘NEVER MASK WEARERS’ TO RECONSIDER
The research is in: Masks DO help prevent the spread of COVID-19. Yes, there were mixed messages from the government at the beginning which did not help with adoption by the public. But the message is now clear: wear masks and we will beat this thing. In fact, both New York and […]
Dial Testing a “Time to Get Back to Work” Message
Dialsmith is a technical partner in an ongoing tracking study looking into what it will take to get people back to engaging in normal activities like going to a movie, or traveling, or going back to the office. The study, titled The Back to Normal Barometer, tracks how people are […]
