DIAL LOG

Mystique Marketing at Supreme New York City

The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com)  Mystique Marketing To the Supreme… If you’re […]

Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing, you probably have […]

Video: Improving Engagement in Online Research

With online research, participant engagement is critical. Conducing online market research offers many benefits but also a new set of challenges—participant engagement being a big one. If you’re thinking of ways to best test various forms of media (video and/or audio) online, check out this short video. It explains how […]