Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing, you probably have […]

Secret to marketing boring products

The 3 Rules for Brilliant Marketing of Boring Products

Every marketer—every one of us—has been in the position of coming up with something interesting to say about something boring. Really, really, boring. The trick is marketing the story: How does the product fit into a more universal experience? Find something real, relatable, and hopefully, something entertaining. We hereby offer […]