DIAL LOG
Elizabeth Merrick May, Nest

Engagious Podcast 05: Elizabeth Merrick May, Customer Strategist at Nest

Elizabeth has been a client, co-presenter, and industry friend for years. From her days at HSN (formerly Home Shopping Network), to her role within the Market Research Association (MRA), to her strategy and insights work at Nest, Elizabeth is without a doubt one of the smartest and most talented people […]

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Brian Kurtz

Engagious Podcast 04: Brian Kurtz, Self-proclaimed “Serial Direct Marketer”

I’ve had the pleasure of getting to know Brian Kurtz, a long-time friend and colleague of my business partner Rich Thau, through his Titans Mastermind events. Always dedicated to bringing amazing value to his audience, I knew Brian would do the same for listeners of this podcast and he did […]

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Jamie Mustard

Engagious Podcast 03: Jamie Mustard on the “Science of Obviousness”

Here’s the deal…I’m a TED-head! I was fortunate to attend the TED Conference a few years ago and I never miss the amazing TEDxPortland. When I heard TEDxPortland was putting on its first Salon Talks, I was in! One of the speakers was this dude, Jamie Mustard. I’d never heard […]

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Greg Weinstein

Engagious Podcast 02: Greg Weinstein, Audience Engagement Veteran

When I learned one of Brian Izenson’s former college roommates is a media veteran with a resume that includes writing, directing, and producing, I knew this conversation was meant to be. Greg Weinstein’s career has spanned the media landscape having worked with major traditional, streaming, and OTT outlets such as […]

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David Paull and Rich Thau, Engagious Co-Founders

Engagious Podcast 01: Rich Thau, Message Testing Expert & Co-founder of Engagious

New partners—new company—new podcast. Seems appropriate to kick things off with a conversation with my business partner Rich Thau. Rich is an expert at using principles from social science and behavioral psychology to shape messaging and resonate with an audience. He’s advised senior members of Congress, Fortune 500 executives, leaders […]

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Vin Clancy growth hacking

A ConVINcing Storyteller | Q&A with One-of-a-Kind Growth Hacker, Entrepreneur & Storyteller Vin Clancy

One look tells you that Vin Clancy is not your run-of-the-mill motivational speaker. But while his look and presentation style may be a bit unconventional, the storytelling and audience engagement tactics he employs are much more tried-and-true. You could argue it’s Vin’s blend of the unconventional (style and delivery) and […]

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Super Bowl Ad Ratings

The Big Game Ads | Talking Winners, Losers, Trends & Ratings Technology

The feeding frenzy over the Big Game ads has faded for yet another year which means it’s time to try to make sense of what the heck happened. Here are five BIG takeaways from our Slidermetrix ratings of the 2018 Big Game ads: MORE SILLY. LESS EDGY. 2017 was the […]

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The Super Bowl of Advertising starts NOW — #RateTheAds

$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]

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The State of the Union gets put under the Microscope

Last night’s State of the Union Address was the #Superbowl of the political world and we had multiple teams on the ground with voters (Republicans, Independents, Democrats) to rate their opinions on what they heard. With our technology in their hands, these groups watched and rated the President’s speech- and […]

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Super Bowl Ads Fails Slidermetrix

Super Bowl Ads: Fails and Flops

We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]

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