Focus Groups… Haters Gonna Hate

Focus groups have been getting a lot of flack lately. Too expensive. Too time-consuming. What can you really learn from eight people in a room? Well, “expensive” is relative, as is “time-consuming,” and if you’re solely relying on eight people in a room to help you make business decisions then […]

Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer tools for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing you probably have many of the same […]